Jack Johnson

I've been in the SEO industry for over a decade, and I've seen link building evolve from a Wild West of tactics to the strategic discipline it is today. At Rhino Rank, I oversee our operations — making sure every link we build meets the quality standards our clients expect.

Before joining Rhino Rank, I cut my teeth at several digital marketing agencies where I learned firsthand what separates effective link building from the stuff that gets sites penalised. That experience shapes everything we do here — from how we vet publishers to how we train our team.

When I'm not buried in outreach metrics and campaign data, you'll usually find me testing new SEO tools, reading the latest algorithm studies, or trying to explain to my friends what I actually do for a living.

I write about link building strategy, SEO trends, and the operational side of running campaigns at scale. If you've got questions about how we work or want to chat about link building, feel free to connect with me on LinkedIn.