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Our Links Are Trusted By 2,500+ SEO Agencies

Why Your Law Firm Needs Backlinks

When people search for legal help, they rarely go past the first page of Google. So, if your firm isn’t ranking there, your competitors are likely winning the business instead.

This is where link building comes in.

Backlinks are still one of the most powerful ranking factors in Google’s algorithm, because when trustworthy, high-authority sites link to your law firm’s website, Google sees this as a sign that your content is credible and trustworthy. Which results in higher rankings, greater visibility, and more potential clients landing on your site.

Our Link Building Services for Lawyers

We offer three link building services designed specifically to grow your law firms search visibility and build domain authority.

Guest Posts - 750+ words of relevant content posted on real sites

Guest Posts

Starting from $70, our Guest Posting service drives contextual relevancy and authority for any niche.

On Real Websites, Owned By Real People.

Driving strong topical relevancy signals to your website with 750+ words of content.

Visual Links - Placed on aged, authoritative web pages

Visual Links

Starting from $55, our Visual Links are a great way to grow and diversify your link profile.

Build backlinks with images!

Diversify your link portfolio with natural, relevant image links placed in authoritative content.

Save 15% with Law Firm Link Packages

Our discounted pre-built packages are perfect for lawyers, attorneys, and legal teams looking to improve SEO on a budget.

Create an account Start saving now!

Link Building: The Key to SEO for Law Firms

In the legal industry, SEO (Search Engine Optimization) isn’t just about having a fast website and quality content, it’s also about how search engines view your site’s authority.

One of the biggest factors influencing that authority is backlinks from other websites. These high-quality backlinks act like endorsements, signaling to Google that your law firm is trustworthy and relevant. The more reputable links you have, the higher your chances of climbing the search rankings. This matters because the majority of people looking for legal help start online. In fact, 92% of people search for a lawyer online. So if your firm isn’t showing up at the top of Google, you’re missing out on those potential clients.

Outsourcing link building is one of the smartest and most scalable ways to improve your law firm’s SEO. It’s cost-effective, time-efficient, and gives you instant access to SEO professionals who specialize in legal link building.

At Rhino Rank, we offer three core services designed to improve your search performance, and each service plays a strategic role in a high-performance legal SEO campaign. Curated Links and Visual Links are perfect for building domain authority as links are placed within pre-existing, established content. Whereas our Guest Posts offer rich contextual relevance tailored to your specific practice areas. Combine all three for the best of both worlds: authority and relevance.

Contextually Relevant Law Firm Backlinks

Link Building Built for Lawyers

We specialize in SEO for lawyers and have deep experience with outreach in the legal industry. From personal injury attorneys to corporate law firms, we understand the language, challenges, and high standards that legal marketing demands.

 

  • Proven results across personal injury, corporate law, criminal defense, and more
  • Content crafted to reflect your firm’s tone, practice area, and professionalism
  • Fully compliant, white-hat strategies aligned with Google’s guidelines

Hands-On or Hands-Off Support

Whether you’re managing your law firm’s SEO in-house or want expert help, we’ve got you covered.

You can choose your links, specify anchors, and manage placements directly from your dashboard. Or you can work with a dedicated account manager who can:

 

  • Conduct in-depth niche and keyword research
  • Optimize anchor text based on real search intent
  • Carefully match placement and content to your legal services

Affordable & Scalable

We offer competitive pricing and flexible packages to suit law firms of all sizes. So, whether you need a handful of links or a large ongoing campaign, we deliver ROI-friendly solutions.

 

  • Ideal for solo attorneys, boutique firms, and international firms
  • Easy onboarding and repeat ordering through your dashboard
  • Built to scale with your goals
Outreach

5-step outreach process

Every order starts off with a comprehensive outreach process that ensures we only build links on real websites, owned by real people.

  • Step
    Internal Research

    We start by researching your website, practice areas, and target keywords. Understanding your legal niche and competition helps us identify the best link opportunities for your firm.

    Initial research graphic illustration
  • Step
    Find Relevant Placements

    Next, we find relevant websites that would be a good fit for your backlinks. This could include legal news sites, niche legal blogs, or even general business sites with law-related articles.

    relevant link placement research graphic illustration
  • Step
    Pitch Acquisition

    We reach out directly to website owners with a personalized pitch that highlights your legal expertise. Our outreach is always genuine, strategic, and built on real relationships.

    Webmaster outreach graphic illustration
  • Step
    Secure the Link

    Our team ensures your law firm is featured naturally, whether that means adding supplemental content or a new section within an existing article, depending on what fits best.

    Securing link graphic illustration
  • Step
    Deliver Your Report

    Finally, we deliver a comprehensive report of all acquired links. You’ll see exactly where your law firm is featured, perfect for tracking progress or sharing with your team or clients.

    Link package report graphic illustration
Rhino Rank ribbon medal with a label saying 'moneyback guarantee'

No questions asked – money back guarantee

Rhino Rank operates on a 100% customer satisfaction basis. So if you’re not happy with the links we place, we offer a no-questions-asked money-back guarantee.

  • Up to $550
  • No Questions Asked

Need Help?

Link Building For Lawyers - FAQs

Have questions about legal SEO or our link building services? You’re in the right place. Below, we’ve answered the most common questions law firms ask us.

Why is SEO important for law firms?

When someone needs legal advice, their first step is usually a Google search. That’s where SEO comes in. By helping your law firm appear higher in search results, SEO makes it easier for potential clients to discover and trust you. With a strong SEO strategy, you’ll boost your firm's visibility, attract more qualified leads, and ultimately win more clients.

How is legal SEO different from standard SEO?

While core SEO principles still apply, law firm websites face unique challenges. They must achieve high visibility while maintaining professional credibility and meeting strict regulatory standards. That’s why every piece of content must be compliant and credible, and every backlink must come from a relevant, reputable source. At Rhino Rank, that’s exactly what we deliver.

What services does SEO for lawyers include?

Law firm SEO services can involve technical site fixes, local SEO, on-page content creation, and (most critically) link building. At Rhino Rank, we focus on delivering high-quality, legal-relevant backlinks. Our outreach team secures placements on authoritative sites that align with your practice area and boost your domain authority in the eyes of search engines.

What is link building, and why is it important for law firms?

Link building is the process of getting other websites to link to yours, which helps improve your authority. For law firms, this translates into stronger search engine rankings, greater visibility, and more qualified leads. At Rhino Rank, we build backlinks specifically for legal professionals. These backlinks are placed on trustworthy sites to drive both SEO performance and client trust.

What defines a high-quality backlink?

A high-quality backlink comes from a real, relevant, and authoritative website. At Rhino Rank, we tailor each backlink with contextual relevance, ensuring it enhances your site’s authority while aligning with Google’s quality standards and your firm’s professional image.

Which link building tactics work best for legal sites?

For most law firms, a combination of link building tactics works best. Guest Posts build topical authority through original legal content. Curated Links quickly boost domain authority by placing links within existing content. Visual Links add variety and help round out your backlink profile.