Corporate Law Firm Achieves 1,043% Traffic Growth

Law firm SEO is incredibly competitive. Multiple firms fight over the same high-value keywords, making it extremely difficult to stand out on search engine results pages.

Our client, a respected corporate law firm, was struggling to improve their Google rankings. Their website had great educational content, but their organic traffic was stuck around 350 visitors per month. This low search visibility meant poor brand exposure and missed lead generation opportunities, potential clients searching online simply weren’t finding the firm’s website.

Recognizing that they were losing prospective clients to their competitors, the firm turned to Rhino Rank for help. They needed a trusted link building partner with legal industry expertise who could boost their search rankings in a sustainable, ethical way. The challenge was clear: increase the firm’s online visibility and attract more qualified leads through improved keyword rankings.

To address the firm’s challenges, we designed a personalized link building campaign focused on quality over quantity. Our team began with an in-depth audit of the law firm’s existing SEO profile, analyzing current keyword positions, backlink quality, and competitor performance. We discovered that while the site had numerous referring domains, many were low-authority links that did little to boost rankings. The solution was to reinforce this weak backlink foundation with strong, relevant links that could power the site up the search results.

At Rhino Rank, we have created hundreds of link building campaigns for lawyers and law firms, so we drew on our industry expertise to craft a strategy tailored to the legal niche.

Curated Links: These contextual backlinks from authoritative domains would pass significant authority and credibility signals to the firm’s site.

• Curated Links Package 4 ($2,200)
  • 10x RD20-100 links
  • 9x RD100-250 links
  • 7x RD2050-500 links
  • 4x RD500+ links
• 6x RD1000+ Curated Links ($1,200)

Guest Posts: These posts not only provided quality links but also delivered topical relevance, signaling to Google that the firm is being cited in authoritative industry contexts.

• 3x DA30+ Guest Posts ($360)
• 3x DA40+ Guest Posts ($570)
• 4x DA50+ Guest Posts ($1,120)

With a monthly SEO budget of around $5,500, we created a custom link building plan using our two most effective link building services. This combination ensured a steady stream of high-authority backlinks, and crucially, every link was acquired through manual outreach. This hands-on approach meant we were able to personally review each link placement and secure links from genuine, trustworthy websites.

In short, the solution was a bespoke link building plan tailored to the law firm’s needs: one that emphasized quality, relevance, and authority.

Executing this link building campaign required careful coordination and ongoing optimization. Over the course of six months, the firm’s Account Manager implemented the following key tactics:

• “Easy Win” Keyword Targeting: We identified quick-win keywords that the firm was already ranking for in the mid range of search results (typically positions 4–30). By focusing our anchor text and link placements on these terms, we were able to quickly push many of them up onto page one. This delivered faster gains in rankings for search queries directly relevant to the firm’s services.
  
• Competitor Backlink Analysis: We studied the backlink profiles of the firm’s top competitors in the corporate law space. This competitive analysis revealed new linking opportunities. For example, if a competitor had high-quality backlinks from a specific legal directories or industry publications, we targeted similar sites for our client. We also noted what anchor text strategies were working in the niche, allowing us to refine our own anchor text choices for maximum impact.
• Diversified & Relevant Anchors: We carefully diversified the anchor texts used to avoid over-optimization, with a strong emphasis on branded anchors. In fact, 80-90% of all anchors were branded, strategically chosen to reinforce brand recognition and trust in the eyes of both users and search engines. We then used a smaller number of generic and keyword-rich anchors for the most powerful links. Additionally, the surrounding content for each link was crafted to be highly relevant to corporate law, ensuring that Google could naturally associate the firm’s site with key legal topics while maintaining a healthy, brand-first link profile.

Throughout the campaign, we closely monitored performance and adjusted our approach. Each month we reviewed changes in keyword rankings and traffic, fine-tuning link targets or anchor text as needed. This reactive approach meant we didn’t just set and forget the campaign, we continuously optimized it to maintain growth momentum.

After six months of focused link building, the law firm saw outstanding growth in both visibility and revenue.

Organic traffic jumped from around 350 to over 4,000 monthly visitors (a 1,043% increase), bringing in far more potential clients.

Page-one keyword rankings also rose by 560%, with many high-value terms that were previously stuck on pages 2 or 3 now firmly ranking on page 1 (several even in the top 3 positions). This boost in visibility attracted a consistent flow of qualified traffic.

Importantly, the spikes in traffic and keyword rankings led to real business growth. The firm experienced a surge in inquiries from potential clients, with many of those leads converting into paying customers. As a result, the firm’s revenue increased by 43% compared to the previous period. This financial gain highlights the true value of SEO and link building: it’s not just about traffic metrics, but about attracting the right audience and driving long-term profitability.

The campaign also built a stronger foundation for sustained SEO success. The law firm’s domain authority improved significantly, making it easier to rank for new keywords moving forward. Impressed with the results, the firm chose to make link building an ongoing part of their marketing strategy.

This case study demonstrates how a strategic approach to link building can transform a law firm’s online presence. By focusing on quality links, relevant content, and data-driven tactics, we helped this corporate law firm climb from obscurity to the top of search results, and fill their pipeline with new clients.

If you’re a law firm looking to boost your search rankings, website traffic, and client inquiries, we’re here to help. At Rhino Rank, we specialize in link building for lawyers, offering personalized outreach, authoritative placements, and proven strategies tailored to the legal industry.

See how we helped a luxury car dealership recover lost organic traffic, regain top keyword rankings, and drive consistent growth through a targeted link building strategy.