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What Are The Benefits of SEO Outsourcing?

By the Rhino Rank team
11th Mar 2024

Are you considering outsourced SEO to elevate your search engine rankings and generate more website traffic?

In this blog post, we will explore the intricacies of outsourced Search Engine Optimization (SEO), including the benefits of outsourcing SEO, the type of services that can be outsourced, and how to select the most appropriate SEO partner for your business.

Key Takeaways

  • Outsourcing SEO helps businesses improve their online presence and rankings through external expertise, focusing on long-term strategies and adapting to search engine changes.
  • Choosing the right SEO agency requires scrutiny of their experience, cost, communication abilities, and industry specialization to ensure goals and efforts are strategically aligned.
  • SEO companies offer comprehensive services like technical website audits, content strategy creation, and link building.

Understanding Outsourced SEO

Outsourcing SEO is a strategic marketing move that helps elevate a business’s digital marketing efficiency and online presence by pushing their website up the Search Engine Results Pages (SEPRs).

 

What Is SEO Outsourcing?

SEO outsourcing simplifies the process of improving your website’s visibility on search engines. Instead of doing all the work in-house, you partner with a specialized marketing agency or freelancer who will work with you to create and implement custom Search Engine Optimization strategies. This strategic move aims to enhance a website’s keyword rankings and organic traffic.

Tailoring your engagement with these services is the key to meeting your specific business needs. Whether you require help with a one-time project or need ongoing SEO management, outsourcing gives you complete flexibility. This is particularly useful for small businesses, as they often struggle with the demands of in-house SEO due to the amount of time, resources and expertise that is involved with website optimization and keeping up with industry trends and changes.

By opting for SEO outsourcing, you can:

  1. Partner with a team of SEO specialists who have the expertise needed to take your business’s digital marketing to the next level.
  2. Free up time and resources to allow yourself to focus on your core business operations.
  3. Have peace of mind by knowing that your SEO is being handled by industry experts.

Why Choose SEO Outsourcing?

Outsourced SEO offers several benefits, including:

  • Access to Expertise: Working with an SEO company means you are partnering with industry experts who are committed to delivering results and enhancing your online presence.
  • Cost-Effectiveness: You can reduce or even remove the overhead costs associated with maintaining an in-house SEO team, such as salaries, benefits, and training expenses.
  • Time-Saving: You will have more time to focus on core business activities by delegating SEO tasks to professionals who can efficiently manage them.
  • Improved Results: Using the expertise and knowledge of SEO professionals means you are more likely to achieve better online visibility, increased website traffic, and higher search rankings.
  • Scalability: It is quick and easy to scale your SEO efforts depending on your business needs and budget.

Outsourcing SEO can help business owners increase their online visibility and overall site traffic, allowing them to focus their time and energy on growing other aspects of their business. Plus, given the complexity of SEO and the fact that search engines are continuously changing how they evaluate and rank content, companies often need to turn to external expertise to help boost their digital marketing performance.

Therefore, outsourcing SEO is often a long-term commitment, rewarding patience, and helping businesses ensure their marketing strategies have the biggest impact and deliver long-term, sustainable results.

By forming a close collaboration with an SEO agency’s in-house team, you can ensure you develop a customized SEO strategy that meets your business goals and budget.

Selecting the Right SEO Agency

There are thousands of SEO agencies out there, so choosing the right one is critical.

When evaluating an agency, it is important to assess their client testimonials and case studies. You can gauge an agency’s expertise and experience by examining their industry knowledge, the portfolio of clients and projects they’ve handled, and if the results they have delivered have been consistent.

Cost is another vital factor to consider. SEO costs can vary based on each agency’s pricing models, with some agency’s requiring one-time fees, monthly retainers, or performance-based fees. At Rhino Rank, we are committed to making link building accessible to every business, and for that reason we work on a volume-based model with low-profit margins, meaning our prices are affordable without compromising on quality.

It’s also crucial that the SEO agency understands your company’s specific needs and objectives to ensure appropriate budget allocation and strategic alignment, preventing future disagreements or misaligned efforts. After all, a successful SEO campaign results from a successful partnership.

Expertise and Experience

Expertise and experience are the lifeblood of the SEO industry. An agency’s credibility can often be evaluated by its team’s online presence and thought leadership on platforms like LinkedIn and Twitter, as well as its recognition through industry awards and certifications.

Partnering with an experienced SEO provider allows businesses to work with a team of seasoned professionals who possess the technical know-how and experience to implement custom SEO strategies that deliver real, tangible results.

Industry Specialization

Industry specialization plays a crucial role when selecting the right SEO partner. This is because every industry has it’s own requirements and challenges. Reputable SEO agencies understand the importance of industry-specific strategies rather than a one-size-fits-all approach to digital marketing. This means they can create custom strategies that resonate with your target audience, generating the results you need and maximizing your online success.

Communication and Reporting

Effective communication and transparent reporting are essential for a successful SEO partnership. Which is why it is important to prioritize working with an SEO partner that offers clear, detailed reporting that is aligned with your internal marketing objectives.

A reputable SEO agency should always:

  • Provide regular and transparent reporting
  • Be open and honest in their communication
  • Avoid vanity metrics, like video views or social media followers, and instead focus on metrics that reflect your company’s key performance indicators, such as conversion rate and conversion value.

Continuous strategy improvement should always be encouraged through regular reviews, open feedback sessions, and effective communication. This approach ensures that client satisfaction is prioritized, enables timely adjustments to strategies, and leads to refined and improved SEO strategies.

Key SEO Outsourcing Services

Depending on your business’s needs and budget, you can choose to outsource some or all of your SEO services. The most common outsourced SEO services include:

  • On-page optimization: These are tasks performed on your website, such as, creating custom title tags and meta descriptions for each page, and improving the site’s internal linking structure.
  • Off-page optimization: These are tasks performed away from your website, such as creating and publishing guest posts and conducting external link building to improve the site’s overall authority.
  • Content creation: Crafting SEO-optimized content through meticulous keyword research and prioritization of user experience to improve search ranking potential.
  • Technical SEO: Optimizing website structure and performance to enhance visibility and usability, ensuring the website has a fast loading speed and can easily be crawled and indexed by Google.
  • Local SEO: Targeting geographical demographics by optimizing Google Business Profiles, creating directory listings, and building local citations to improve local search visibility.

Whether you choose to outsource your entire SEO strategy, or just certain elements, working with an experienced SEO service provider has significant benefits in terms of efficiency, expertise, and overall effectiveness in driving online success.

Technical SEO Audits

Technical SEO audits are crucial for uncovering underlying issues that might affect a website’s performance in search results.

These audits can reveal issues like broken links, missing title tags, and duplicate consent, which can then be corrected to improve the quality of the website and enhance its search result visibility. Unoptimized images can also hinder user experience and slow down site speed, so this is something website owners should remember when they are uploading new content to their website.

SEO audits can also assess a website’s security and crawlability elements such as XML sitemaps, robots.txt files, and SSL certificates, to ensure the site is set up correctly and that search engines can properly view and assess the website.

Essentially, technical SEO audits serve as a proactive measure to optimize your website’s performance.

Content Strategy and Creation

SEO agencies and resellers typically provide content creation services utilizing in-house copywriters or a network of vetted freelancers. Their keyword research services often focus on identifying keywords with a high monthly search volume and low difficult ratings. This ensures that the content aligns with industry relevance and audience interests, whilst limiting the amount of competition the new content would be up against.

Quality content creation that incorporates SEO best practices can have several benefits, including:

  • Improved search engine rankings
  • Increased brand authority and visibility
  • Enhanced credibility and trustworthiness
  • Better internal and external link building opportunities

Working with an SEO service provider will ensure that your content aligns with industry trends and the needs of your target audience. Without a doubt, a comprehensive content strategy is a vital component of your outsourced SEO campaign.

Link Building and Outreach

High quality backlinks are a fundamental part of SEO. This is because in the eyes of search engines like Google, each quality backlink serves as a vote of confidence for your website, meaning a strong link building strategy has the potential to significantly increase a website’s authority, organic traffic, and keyword rankings. For this reason, many businesses choose to outsource link building

Rhino Rank is a premium link building agency. With a track record of success, we deliver 120,000+ links yearly for over 14,000 businesses worldwide, creating bespoke campaigns that stay ahead of industry trends to meet each client’s unique needs. We specialize in two forms of link building:

  1. Curated link building services – Links are strategically placed within pre-indexed, relevant, and authoritative content, appearing as organic recommendations that boost your website’s authority and credibility.
  2. Guest posting services – Bespoke guest posts are created and published on industry-specific sites, driving strong topical relevancy signals to a website, and boosting its authority and traffic.

Backlinks are one of the most important ranking factors, and should not be overlooked.

Monitoring and Evaluating Your SEO Outsourcing Campaign

To effectively evaluate the performance of an SEO agency, it’s best to run the campaign for at least three months. This is because the benefits associated with Search Engine Optimization often take time due to a range of factors including search engine crawl delays, industry competitiveness, and the need for link building efforts to be consistent. Therefore, one-off SEO tasks will not have the same impact and authority compared to consistent and ongoing campaign strategies.

Monitoring an SEO campaign progresses through stages:

  1. Short-term (0-3 months) – Early keyword and visibility improvements
  2. Medium-term (3-9 months) – Improved organic traffic and conversion growth
  3. Long-term (9+ months) – Increase in key metrics, such as Domain Authority (DA)

Utilizing analytical tools like Google Analytics, Google Search Console, and Ahrefs is crucial for evaluating progress. Regular reporting is also recommended, whether this be weekly, bi-weekly, or monthly. By Evaluating your SEO performance, you will be able to assess how your campaigns are performing in relation to your original goals and objectives, and quickly identify any areas of improvement or new opportunities based on current SEO trends and search engine algorithm changes.

Tracking Metrics and KPIs

Setting measurable and realistic marketing goals that match your business objectives, and then regularly tracking progress with monthly meetings is crucial for assessing how effective your outsourced SEO campaigns are.

Regular technical SEO audits should be carried out, ideally on a quarterly basis, to help monitor ongoing website changes and maintain SEO effectiveness. Link building audits are also essential, as these will help track the number of earned and lost inbound links, and assess the overall quality of the backlink profile you are building.

Ultimately, tracking SEO metrics and KPIs provides a vital framework for gauging the success of your SEO campaign.

Regular Check-ins and Updates

Regular meetings and updates with the SEO agency are crucial to:

  • Review progress, including any changes in rankings, traffic, and conversions.
  • Identify and resolve issues quickly, minimizing the impact on campaign performance.
  • Adjust strategies, ensuring that the SEO strategy remains effective and relevant.
  • Ensure that the campaign adheres to established goals

Additionally, regular meetings with an SEO company help foster open communication and transparency, allowing both parties to address any concerns they have and share new ideas that promote continuous improvement. Ultimately, monthly meetings ensure everyone is working together to optimize the performance of the SEO campaign and maximize its impact and return on investment.

Avoiding Common SEO Outsourcing Mistakes

When outsourcing SEO, it’s crucial to steer clear of common industry mistakes like:

  • Keyword stuffing: This is a spammy SEO tactic that involves adding the same keyword to a piece of content over and over again in the hope of getting it to rank higher.
  • Duplicate or poor-quality content: Every piece of content should be unique and should prioritize user experience.
  • Low-quality backlinks: Using black hat link building tactics to artificially boost your online visibility can trigger a Google penalty, which could see your website suffer a big drop in rankings and organic traffic.

To safeguard your business, avoid partnering with SEO companies that promise immediate results, as the benefits of a high-quality marketing strategy often take months to properly materialize. Instead, partner with an SEO company that sets realistic goals and prioritizes quality over quantity.

Inadequate Goal Setting

Businesses must clearly define their SEO goals and the vision they aim to achieve with their SEO efforts. This ensures specificity in strategy and alignment of agency efforts. A lack of a clear growth strategy and the use of generic goals can result in misdirected efforts and outcomes that do not meet the needs of the business.

It’s therefore vital to define your specific SEO goals early on, as this will enable the creation of a tailored strategy that addresses your business’s unique needs, rather than simply adopting a one-size-fits-all approach. It’s also recommended that companies should set a clear budget for outsourcing SEO, understanding the investment needed and the results they aim to achieve.

Poor Communication

As mentioned above, effective communication is crucial in ensuring a productive partnership with an outsourced SEO team. Challenges such as language barriers and different time zones can complicate the dynamics of outsourced SEO projects, so it’s important to consider these factors.

It is also essential to confirm that the SEO agency is working towards clearly defined goals that are aligned with your business objectives, and clear, timely communication ensures that this is possible. Establishing efficient communication channels, such as regular in-person or virtual meetings, email updates, and having a designated point of contact, will help to facilitate effective communication and ongoing strategy improvement.

Case Studies: Success Stories of SEO Outsourcing

Exploring an agency’s case studies and client testimonials is a great way to assess how successful their SEO services are. Case studies provide tangible evidence of the agency’s past successes, showcase their expertise, and offer insight into the strategies they are using.

At Rhino Rank, we’re proud of the results we deliver through our SEO Link Building services – and these success stories showcase the potential of a well-implemented outsourced SEO strategy.

Our AI Technology case study outlines how one of our clients utilized Curated Links to increase their organic traffic by 263%. But that’s not all, the website’s current organic traffic value is currently $98,000 per month and growing, which is a 513% increase compared to the previous year.

AI link building - traffic increase

Our Marketing Agency case study outlines how one of our own SEO clients utilized Curated Links to increase their keyword rankings by 133% in just 6 months! With results like this, it is no surprise that the agency has decided to add our link building service as a permanent part of their SEO strategy.

Marketing link building - keyword ranking increase

Summary

In conclusion, outsourcing SEO is a strategic move that can significantly enhance a business’s online presence and visibility. This is because when you find a reliable partner to outsource SEO to, you can utilize their expertise and experience to improve the quality of your website, build a stronger backlink profile, and improve the quality of your content – increasing your rankings, traffic, and sales. While outsourcing isn’t for everyone, many find utilizing an agency’s comprehensive SEO services is the most cost-effective way to build a successful marketing campaign that delivers long-term, sustainable results.

 

Frequently Asked Questions

What is the difference between outsourcing and in-house SEO?

In-house SEO relies on using existing employees, or hiring a new employee, to carry out the business’s daily marketing and SEO tasks. On the other hand, outsourced SEO involves partnering with an external agency or freelance SEO provider to access their specialized expertise and SEO services. Which option you go with will depend on your budget, the level of in-house expertise available, and the desired level of control.

What is outsourced SEO?

Outsourced SEO involves hiring a dedicated agency or freelancer to create and implement SEO strategies for your business. This is a great way to leverage the expertise and resources of industry experts to improve your online visibility, rankings website traffic.

What are the benefits of SEO outsourcing?

SEO outsourcing provides access to expert knowledge and resources, saving time and costs while achieving faster and more effective results. It allows businesses to focus on core activities while mitigating risks associated with outdated strategies by leveraging the expertise of reputable agencies. Outsourcing can also offer scalability, allowing your strategies and budgets to be easily altered so they match your short-term and long-term business goals.

How do I select the right SEO agency?

When selecting an SEO agency, thoroughly assess their expertise, track record, industry knowledge, communication style, and reporting methods to ensure they align with your business needs and objectives.

What are the most popular outsourced SEO services?

The most sought-after outsourced SEO services include technical SEO audits to identify website errors and warnings, strategic content creation aimed at boosting visibility and user engagement, link building to enhance authority and credibility, and proactive outreach efforts to foster valuable connections with other people in your industry.

What common mistakes should I avoid when outsourcing SEO?

To ensure the success of your outsourced SEO campaign, avoid agencies that offer inadequate or vague goal setting, have poor communication, and push for strategies that don’t align with your business objectives or industry trends. These mistakes can hinder the effectiveness of the campaign and cause you to spend money on services that just won’t work for you! Instead, partner with an experienced agency like Rhino Rank, who are committed to creating tailored SEO strategies that deliver measurable results and exceed expectations.