Law firm link building, vetted by hand

A Curated Link costs $60 to $210, a Guest Post $75 to $400 and a Visual Link $60 to $210. The Curated Links tier is the site’s referring domains, measured with Majestic, and the Guest Post tier is the site’s Moz Domain Authority. The Guest Post price includes the article, written in-house by our UK team. Managed Service work is quoted per campaign.

The delivery target for a Curated Link is 7–14 days, and for a Guest Post 7–14 days. That time goes on researching your practice area and the sites that cover it, finding and vetting a relevant site, arranging the placement, and for a Guest Post writing the article in-house. Placements are not timed to dates, seasons or events, so order when the campaign needs the links.

Every link goes on a real website vetted by our team. A placement for the firm’s city might sit on a local news or business site, one for a commercial practice on a business or trade title. Which site is right depends on the article and who it needs to reach. The link always sits in the article’s body copy, never a footer, sidebar or author bio. Approval before placement is available for Curated Links on request: contact us first and we will set it up for your orders.

Yes, both are yours to set. Every order carries the target URL and the anchor text you give us, so a link can point at a practice-area page, an office page, a profile or a guide. With Curated Links, anchors are expected to be a few words at most, and branded or partial-match anchors are often the most suitable for them. A branded anchor here usually means the firm’s name or a lawyer’s.

The difference is the article. A Guest Post, from $75, is a new article of 750+ words written in-house by our UK team, with one contextual dofollow link in its body. A Curated Link, from $60, slots into an existing article on a relevant site. For a firm, a Curated Link suits a page that a published article already speaks to, such as a conveyancing fees page, and a Guest Post suits a practice area you want explained around the link.

We work with both. Sole practitioners and small practices order the same services, at the same prices, with the same vetting, delivery targets and replacement cover as the largest firms. What changes with a smaller practice is the shortlist of target pages: a handful of practice-area pages and one office page, rather than pages split across teams and cities. Multi-office firms and the agencies buying for them use the same ordering process.

Yes. An agency orders through its own account and sets the target URL and anchor text for each client order. Each live URL is listed in the dashboard, and the export is an unbranded file, ready for white labelling. If you would rather hand a client’s campaign over, Managed Service assigns a dedicated account manager who handles the competitor research, anchor text planning and manual outreach, and reports monthly, white-label, with no contract.

It is replaced. Every delivered link carries 12 months of cover, so if a publisher removes your link or its page comes down inside that period, we replace it like for like, free of charge. The cover runs from delivery, and after it ends a removal is not replaced. Separately, your first order on any service carries a refund for any reason up to $550.

There is no fixed number. What a firm needs depends on the pages already ranking for its practice area and city, and those differ from firm to firm. How many you order, and when, is your decision, and there is no contract. The case study on this page mixed Curated Links and Guest Posts over six months, but we promise no rankings at any quantity.