The basics
What is local link building?
Local link building means getting other websites to link to a local business’s site, so its pages hold more authority in search. People looking for it also type ‘local backlinks’, which means the same thing: links pointing at your site, not links from sites in your town. The searches those links support name a job and a place, terms like ‘emergency roof repair’ or ‘local skip hire’, and they land on your homepage, service pages and location pages. Those are the pages that turn a nearby search into a call, a booking or an enquiry form.
For trades and home services
Your work comes in by phone and through enquiry forms, from people with a roof to fix or a skip to fill in the areas you cover. The searches behind it land on your service pages and your area pages, terms like ‘roof repair’ or ‘skip hire’ with the place attached, so those are the pages worth pointing links at.
For salons, clinics and studios
A salon, clinic, gym or studio takes its bookings from people nearby, and their searches land on the homepage and the treatment or class pages. You set the target URL and anchor on every order, so pointing each order at a treatment or class page, with an anchor naming the treatment, is how we would build it.
For multi-location businesses
A firm with several branches or service areas has a location page for each, and each one competes in its own town against the firms already there. You set the target URL and anchor on every order, so pointing each order at the branch’s own page, with an anchor naming its town, is how we would build it.
How it works with us
Your order names the service, the tier, the page and the anchor, for a salon’s treatment page or a branch page of many. We research the niche and target, go over publisher relationships and the search results, then run our quality checks to find relevant placements. Our outreach team contacts the site owner, pitches the placement and secures it. The link sits in the body copy of relevant content, carrying your anchor. Our QA team checks the published page against the order before the URL appears in your dashboard.