Our Links Are Trusted By 2,500+ SEO Agencies

Back to all posts

Link Reclamation: How To Regain Lost Backlinks

By the Rhino Rank team
21st Jul 2023

Unlock the potential of link reclamation to bolster your website’s SEO and get back lost backlinks. This comprehensive guide delves into how recognizing broken or missing links can enhance user experience as well as search engine rankings. Make sure you capitalize on these hard-earned connections that have gone wrong with powerful link building techniques, and rediscover them all!

Short Summary

  • Link reclamation is the process of identifying and rectifying broken or missing links to restore link value and improve SEO rankings.

  • Utilizing tools such as Google Search Console, Majestic, Ahrefs Site Explorer, and Free Backlink Checker can help identify broken internal/external links.

  • Developing a successful link reclamation strategy requires setting clear goals and objectives, and monitoring progress regularly for improved website visibility and SEO performance.

Understanding Link Reclamation

The link reclamation process is an essential step for boosting a website’s SEO and offering users the best possible experience. To reclaim lost links, it helps to identify broken or absent connections on linking pages to recapture some of their formerly missing link value. This regained power then gives greater relevance and boosts search engine rankings. It also lets you recover any ‘link juice’ that may have been wasted due to the absence of these vital connecting points.

Link Reclamation offers many advantages – not only does it help retrieve those all-important original links, but it also recovers valuable information associated with them such as ranking values, which play a critical role in helping maintain top results across various platforms like Google etc.

The Importance of Link Reclamation

Reestablishing links is essential to retain link equity, identify possible problems, and maintain search engine rankings. Referred to as backlinks or external connections, inbound links that are connected to your website have a major impact on SEO and help recover the lost value of the links. Resolving broken internal hyperlinks together with reclaiming missing outbound back-links can not only boost total SEO, but also enhance credibility towards search engines.

Apart from restoring vital link equity, retracing these lost opportunities leads you to potential issues that could harm your online presence if left untreated. Thus allowing for improved user experience once they are fixed — easier crawling by Google bots including enhanced indexation resulting in better ranking positions too!

Broken Links vs. Lost Links

When it comes to SEO, both broken and lost links can be detrimental in that they may reduce a website’s organic search traffic. Broken links are non-functional while lost ones have either been deleted or moved elsewhere, when this happens search engines struggle to detect them. To protect the link profile of your website as well as its ranking on major search engine results pages, finding and rectifying these types of issues is paramount for any successful SEO strategy. Locating missing or damaged links will also help reclaim potential link value which contributes significantly towards overall SEO efforts being carried out by businesses today.


Identifying and Fixing Broken Internal Links

Broken links on a website can adversely impact the user experience and search engine rankings, making it essential to identify and repair broken internal links. These particular types of broken web-links are found within your own website that link to pages not available anymore. Utilizing various strategies and tools like Google Search Console will help you detect these corrupt hyperlinks so you may fix them accordingly in order to maintain proper link equity for optimum results.

Tools for Identifying Broken Internal Links

In order to find broken internal links, one can use several tools like Google Analytics, Ahrefs, and Screaming Frog’s SEO Spider. These will supply key data about the link’s status code, anchor text and URL address.

To illustrate how this works via Google Analytics – by using its “Landing Pages” report it is possible to identify which pages have an abundance of traffic going into them as well as those that do not receive much activity at all.

Screaming Frog offers a similar service with their own crawling tool – searching for any corrupted connections while providing information on each deadlink including statistical figures around such variables as its state-code or hypertext reference among other qualities.

Repairing Broken Internal Links

In order to keep your website functioning optimally and maintain good standing with search engines, it is important to routinely check for broken internal links. If any are found, steps should be taken immediately in order to repair them – this may involve updating or replacing URLs and removing certain ones that can’t be fixed. By attending properly to all of the site’s internal links, you will make sure users have an easy experience when navigating around the web page and help boost its rankings on search engine results pages.

Discovering and Reclaiming Lost External Backlinks

Discovering and recovering lost external backlinks can be key to improving your site’s SEO standing as well as its overall link profile. These are links from other webpages that were once directed toward yours but have since been removed or rerouted, which has led to a decrease in the associated link value.

In this guide, we will discuss how you can find out about these broken backlinks and take the steps necessary to bring them into play again so as to enhance both your website’s search engine rankings and strengthen its general linking structure.

Tools for Finding Lost External Backlinks

The tools Majestic, Ahrefs Site Explorer, and Free Backlink Checker can aid in tracking lost external backlinks. With these tools, you will be able to monitor your link profile’s state, detect links that may possibly damage it, and discover new connection-building prospects by studying the foundation of backlinks on your website.

For instance, with Ahref’s “Broken Links Report” one is presented with damaged links related to a particular URL together with relevant information such as anchor text associated plus status code for those broken connections found across their site. Through using various resources, we are enabled to reconnoiter absent external connections and thus advance our SEO and overall visibility substantially.

Strategies for Reclaiming Lost External Backlinks

Regaining lost external backlinks involves contacting the appropriate website owners and giving them updated links to help improve your web page’s SEO. Utilizing reverse image search tools is another means of finding sites that are using images belonging to you without proper attribution and asking for a link leading back to your site.

When reaching out, politeness and professionalism must be shown as it may increase chances for success in getting an affirmative response from site owners. Persistent efforts regarding outreach need not slacken since some might take longer than others when responding. With determination by reclaiming these links properly, one can successfully receive missing ones while enhancing their webpage’s SEO performance simultaneously.

Utilizing Reverse Image Search for Link Reclamation

In this section, we’ll go over the usage of reverse image search tools as well as give guidance on how to successfully reclaim lost links and unlinked mentions. Such a tool can be extremely helpful when it comes to retrieving data from websites that are not properly credited by the owners. By utilizing these services, you should have no problem getting back any missing or forgotten links!

Popular Reverse Image Search Tools

Google Images and TinEye are two popular reverse image search tools that can be used to reclaim lost links, improve SEO by regaining link equity, as well as find any unlinked mentions of your website. Both services allow users to input either a keyword or an uploaded/URLed image in order for the search engine to locate relevant results. With these methods at their disposal, webmasters have more control over identifying content using unauthorized images from other sites, enhancing overall online presence in terms of efficiency and optimization purposes!

Tips for Effective Reverse Image Search Link Reclamation

When attempting to reclaim lost links using reverse image search, it is essential to focus on gaining high quality ones and persistently reaching out. To make the most of your efforts, consider searching with multiple engines. As well as utilizing keywords that can filter relevant results down. It is also advised to only contact webpages that have identical images compared to those you are looking for, this should amplify your chances of success when trying link reclamation. By applying these strategies in combination, one can increase their website’s SEO by recovering formerly broken or forgotten links through reverse imaging search techniques!

Overcoming Common Link Reclamation Challenges

Having a successful link reclamation campaign requires you to prioritize your efforts and be persistent in dealing with uncooperative site owners. In this section, we’ll review how to approach these problems effectively so that it yields the desired outcome. It is important not only to consider strategies for reaching out, but also what techniques can help make sure all of your hard work will pay off!

Prioritizing Link Reclamation Efforts

When aiming to reclaim links, the most important thing is to target quality ones and begin by looking at those from within your own website. By making a bespoke outreach plan that takes into account each link’s value in relation to what you hope it will achieve for you, your time investment can be put towards getting as much out of these connections as possible.

Optimizing the effect that reclamation has on SEO standings and overall performance depends largely upon how well high-value links are prioritized. This strategy allows resources to be used with maximum efficiency so goals set can easily be achieved through precise targeting.

Dealing with Unresponsive Site Owners

Reclaiming lost links can be difficult when site owners are not responding to your attempts at communication. To increase the chances of having success in this area, one should remain persistent and patient with them while also making use of various forms of contact such as emails, social media or phone calls in order to build a relationship with the owner.

In cases where no response is forthcoming even after exhausting all communication strategies, link reclamation services may come into play. They prove very useful for those occasions when unresponsiveness from site owners persists and reclaiming these lost links seems impossible on our own. By taking advantage of the aforementioned techniques, we are sure to overcome challenges associated with unreachable website administrators so that obtaining backlinks will become much more feasible.

Developing a Link Reclamation Strategy

In order to launch a successful link reclamation campaign, one must first set clear and achievable goals. This can be accomplished by defining the desired outcome of your strategy as well as developing methods for tracking progress along the way. With these objectives in mind, you will have an understanding of how far you’ve come and what areas still need work or improvement. It is important to monitor any changes throughout the process so that adjustments may be made if needed. By doing this regularly, there should never be any surprises when results are revealed at completion!

Setting Goals and Objectives

For successful link reclamation, it’s essential to set specific goals and objectives. These should be directed at increasing the number of inbound links with good quality, adding variety to your existing backlink portfolio, as well as dealing with or replacing any broken ones.

Creating SMART targets will help you map out a clear plan for retrieving links and also let you monitor the progress accurately while measuring results reliably.

Monitoring and Tracking Progress

In order to achieve the best possible outcomes from your link reclamation efforts, it is important that you track and monitor progress. Setting specific objectives helps with this as one can make necessary changes according to their findings. Utilizing SEO tools facilitates tracking of incoming links, monitoring of lost links, and observing how reclaimed ones are doing.

This way one remains in control of the plan and makes sure resources aren’t wasted while making improvements towards boosting website SEO ranking through stronger backlinks – resulting in increased visibility on search engine platforms and higher web traffic thereafter.


Recovering links is a vital part of SEO and website upkeep. It helps restore lost backlinks, uphold your site’s credibility, and increase user experience. By identifying broken internal links, tracking down misplaced external backlinks and using reverse image search, you can upgrade the performance of your web page and maximize its ranking on SERPs. Dedication to finding quality connections combined with monitoring progress is key to ensuring success when reclaiming hard-earned resources. With proper strategy and methods, you will be able to retrieve all those valuable gained tie-ups while also enhancing overall efficiency for better ROI!


Frequently Asked Questions

What is link reclamation?

What is link building and link reclamation – link reclaiming is a procedure to locate and rectify broken or sub-optimal links that lead to your website, both internally as well as externally. This technique can aid in improving the SEO of your webpage along with its overall user experience. It helps you to find out any possible matters regarding content structure on the site and take measures accordingly for repairing them. Reclaiming provides an ideal platform to identify discrepancies associated with connecting sites thus giving more control over how visitors access said websites effortlessly.

How do I recover a lost link?

Reach out to the site owners and request that they update their page with your correct link, this will benefit both you and them by ensuring all links are accurate. Lost links can be recovered in this way.

What is broken link building?

Link building through broken links is a method to locate faulty ones related to your niche, replace them with new content, and persuade website holders linking the webpages to redirect their links to yours. This procedure helps improve the search engine visibility of your site by providing backlinks as well as allowing increased referral traffic to it. All this can be achieved while still preserving all pertinent facts such as key terms ‘broken links’, ‘link building’, etc.

What tools can be used to identify broken internal links?

Ahrefs, Google Analytics, and Screaming Frog’s SEO Spider can be used to identify broken internal links easily so that the necessary corrective measures can be taken.