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How Much Do Guest Posts Cost? Guest Post Pricing Explained

By the Rhino Rank team
8th Jan 2024

Guest posting is a hidden gem in drawing new traffic to a website. As a result, businesses and digital marketing companies often compete to have their high-quality guest posts featured on authoritative websites.

However, publishing on sites with powerful authority ratings is often too expensive for startups. 

So, the question remains: How much should you pay for a guest post?

This guide will offer you an overview of what you should expect to spend.

Let’s get started!

Short Summary

  • Guest posting is a powerful strategy that drives new website traffic and boosts the business’s online visibility; it enhances brand awareness, strengthens SEO, and creates new networking opportunities.

  • Authority websites charge high for guest posts because of the time and effort involved, the strength of the backlinks created, and for monetization purposes.

  • Often, for guest posts to be affordable, their price needs to be lowered for startups.

What is Guest Posting?

Guest posting, also known as guest blogging, involves posting your written content on a third-party website – the content should also have links pointing back to your website. It is a straightforward but efficient method of enhancing your content marketing strategy.  

 

Benefits of Using a Guest Posting Service 

Now that you know what guest posting services are, let’s quickly examine their advantages.

1. Improves Your Brand Awareness  

Guest posting on reliable websites can help increase your company’s visibility and generate new audiences.

Routinely producing and sharing high-quality content across multiple social media platforms will help your business establish itself as a thought leader in your industry, enhancing its reputation and trust. 

2. Strengthens Your Site SEO

Businesses need experienced bloggers to help optimize their content for SEO to enhance their visibility and attract new clients. Incorporating backlinks within guest posts is one of the best ways to improve their SEO performance. 

Backlinks from guest posts can drive traffic to your website and boost its search engine rankings, and a backlink in a sponsored post from a high-ranking website can also raise a website’s Domain Authority (DA). 

3. Networking Opportunities

Contributing to high-authority websites allows your business to catch the attention of other industry leaders. 

Building ties with influential people in their field through guest blogging also enables businesses to market their goods, service promises, and brands to their target audiences. It can also broaden your reach and boost your credibility, increasing your chances of success.

4. Boosts Website Traffic

Guest blogging on high-traffic websites will likely boost your site’s traffic, especially if your content is relevant, informative, and engaging. 

Furthermore, effective guest posting services boost the site’s rankings, improving its visibility to potential customers searching for keywords related to your business. 

5. Build Credibility and Authority

Guest blogging is critical when building trust with customers. It allows you to prove to your audience that you’re a thought leader in your industry. 

Through guest posting, you can establish yourself as an expert in your niche by providing pragmatic solutions to common issues in the industry. High-quality sponsored posts that resonate with the readers can earn your business a loyal following, helping it establish authority within its industry. 

6. Access To Quality Backlinks

Guest posting allows you to include hyperlinks to your website within the content. These backlinks will help your website and guest poster’s website by raising your domain authority and informing search engines that your material is dependable and valuable.

Building credibility and an online reputation through a good backlink profile is essential to enhance brand awareness and client trust. However, obtaining excellent backlinks through guest posting might take time; which is why we recommend our bespoke guest posts service to businesses looking to grow their online profile.

7. Opportunity to Diversify Content 

Diversifying your content can help you attract new readers who may not have previously heard of your business. You can keep your fans interested in and involved with your company by providing new and exciting information across various platforms. 

8. Cost-Effective Marketing

Guest blogging is a cost-effective way to advertise your company and reach new clients. Using an existing hosting website or blog’s current readership, you can increase your reach more traffic without investing in costly advertising or marketing initiatives.

Reasons Sites Charge For Posting Guest Posts

Here are a few reasons websites and online publishing services charge you for posting your content on their network.

1. It Takes a Lot of Time

These websites typically have detailed content policies that all content contributors have to follow. 

Typically, the editors of publishing websites review and update proposed guest posts to ensure that the content meets their quality standards and is valuable to their followers.

2. Access to Target Audience

Improving a website’s domain authority takes time and effort. As a result, many high-authority websites rarely allow other blogs to take advantage of their hard-earned prestige by letting them publish content on their site for free. 

This answers the common question: Why does link building cost so much?

3. Valuable Links 

Publishing your content on authoritative third-party websites gets you the superior backlinks your website needs to succeed. 

Here are the conditions you need to check:

  • The site has excellent domain authority

  • The site has organic traffic, so you have a good chance to gain some referral traffic 

  • The site where you will publish your guest post is relevant to your industry

4. Monetization Purposes

Every website owner understands that their domain authority and audience contribute a lot of traffic to landing pages they link to, and you have to pay well to enjoy these privileges. 

How Much Should You Pay Based on Metrics?

The table below displays the general guest post pricing on authority websites based on DR/DA/TF: 

DR/DA/TF Traffic Fee
10+ 1,000 – 3999 $30 – $60
20+ 4,000 – 9,999 $40 – $100
30+ 10,000-99,999 $80 – $150
40+ 100,000 – 499,999 $130 – $300
50+ 500,000 $800 – $15,000

 

The variables listed below give a rough idea of a website’s authority, quality, and SEO value. You can use these indicators as a guide when choosing a relevant blog to submit your sponsored or guest pieces.

Let’s look at the four aspects that determine these rates:

1. Domain Authority (DA)

Moz’s Domain Authority (DA) helps to determine how well a site will rank on search engines. A website’s DA rises or falls based on many SEO factors. 

Your site’s total score, calculated out of 100, is based on 40 signals, including spam scores, trust scores, link data, traffic volume, site age, and site size.

Finding sites with a DA rating higher than 20 is crucial when guest blogging using this criteria. You can begin in the DA 20–30+ bracket if your goal is to steadily improve your rating through several guest posts.

However, to boost your search engine ranking quickly, go for sites with a DA of 40-50+. However, these sites typically come with much larger price tags.

2. Domain Rating (DR)

The Domain Rating (DR) metric, developed by Ahrefs, show the strength of a site’s backlink profile. It’s also measured on a scale of 0-100 – the higher the score, the better. 

Here is the Ahrefs process of calculating factors DR:

  • Ahrefs examines distinct domains with a dofollow link leading to the target site. 

  • Then, Ahrefs looks at the DR value of the total linking domain, and the percentage of links between those domains and other distinct domains. 

  • Ahrefs then uses internal algorithms, coding, and math to calculate a website’s overall rating. 

This method therefore implies that your DR rating won’t rise if you link to a site using a no-follow link. 

As a result, it’s essential to be on the lookout for spammy websites with mediocre DR ratings. You can look into the referring websites as well. 

3. Traffic 

Traffic is the ultimate metric that every business works on. A website’s loyal audience figure is the most critical metric, demonstrating how well-liked and popular a website is.  

Here are some of the reasons you’ll need to work on your website metric when searching for websites to guest blog on: 

  • Improves SEO efforts 

  • Sends referral traffic to your site 

  • Creates brand awareness for new visitors 

  • Gives you an advantage against your competition 

4. Trust Flow (TF)

The Trust Flow (TF) metric, introduced by Majestic, gauges how reliable a website is based on the links that go to it. It functions by evaluating the caliber of links heading back to a website. The trust flow index ranges from 0 – 100.  

Generally, TF works in collaboration with Citation Flow (CF). A higher trust flow than citation flow indicates that a site has superior backlinks referring to it. A site with equal or close CF and TF points has an excellent range of high-quality content with clean backlinks. 

Here are guest posting prices you can expect to pay website owners: 

TF Traffic Fee
0-10+ Under 500 $0 – $20
10+ Under 1000 $10 – $50
15+ 1,000 – 3999 $30 – $60
15+ 4,000 – 9,999 $40 – £100
20+ 10,000-99,999 $80 – $150
20+ 100,000 – 499,999 $130 – $300
25+ 500,000 $800 – $15,000

 

Start with TF 10+ and work your way up, or get websites with TF 25+ to help your site rank higher faster.

Google’s Stance on Guest Post Practices

Google clarifies that guest posting is acceptable. It can only be harmful if the significant objective is to increase the number of backlinks pointing to your website. Guest posting serves community building, branding, and visibility enhancement. 

However, Google understands many people misusing guest posting to outwit the SEO game, with many authors slavishly producing low-quality content for thousands of websites during this time. On the other side, publishers have been welcoming these guest blogs. Everything is a tactic to raise their Google and other search engine ranks. 

Therefore, Google wants rich content that promotes your goal or business while educating the reader on another person’s website and providing them with important information. 

The Best Guest Posting Service

1. RhinoRank 

Best guest posting service - Rhino Rank

Rhino Ranks is your best bet if you are looking for a guest post link from some of the leading websites across the globe. 

This guest posting service concentrates on high-domain, high-quality sites in competitive niches like HuffPost, Forbes, etc. 

Like most link-building services, Rhino Rank allows you to select your niches, anchor text, and URLs. 

Key Features 

  • Manual Outreach: The team follows a 100% manual outreach process, ensuring that each link is tailored to your website, industry, and target market. This personal touch guarantees authoritative backlinks.

  • Niche Specific Content: The team creates a bespoke 750+ word guest post to promote your chosen link, ensuring that your link is a natural recommendation to drive link value to your site.

  • Comprehensive Report: You will have access to comprehensive backlink reports, that offer insights into the placement and performance of every link they secure for you.

  • Flexible Operations: With the support of a dedicated Account Manager, the service lets you choose the anchors and URLs you want so that you can control your link-building strategy.

Pricing 

  • DA10+: $70

  • DA20+: $90

  • DA30+: $120

  • DA40+: $175

  • DA50+: £250 

Verdict

Rhino Rank’s guest posts service is a cost-effective way of establishing a powerful backlink portfolio and securing high-quality guest post links from some of the world’s most authoritative websites.

2. Niche Website Builders 

Guest posting - Niche Website Builders 

Developers of this platform understand the hassle of finding niche-relevant new sites with real traffic and excellent guest posting opportunities. They are constantly looking for new websites to improve their portfolio.

One of its many appealing features is the service’s manual outreach to guarantee that your guest post link makes a difference.

Key Features 

  • Wide Variety of DR: You can choose the authority of the website where you’d like your backlinks to appear.  

  • Over 17 Point Vetting: Every link is rigorously reviewed to enable all links to pass the strict quality control standards.

  • Contextual Links, Do Follow: You can obtain in-context backlinks within an article using niche website builders. Contextual links are typically included in services’ author boxes, sidebars, or footers. 

  • Link Pre-approval: You can pre-approve placements by viewing the link-building options provided by Niche Website Builders. 

Pricing 

  • DR30+: $150

  • DR45+: $240

  • DR60+: $310

Verdict

This is a good guest post service for people looking for a dependable business that consistently fulfills its commitments. Another beauty is its adaptable link-building alternatives, which you can customize to fit your budget. 

3. The HOTH

Guest posting - The HOTH

The HOTH offers high-end guest posting services supported by original, excellent content. Even better, the business will quickly replace any damaged or broken links. 

The ‘GuestPost’ package offers guest posts organized by the website owner’s domain authority. However, ‘GuestPost Pro’ specializes in how many visitors a website owner receives per sponsored post.

The HOTH also offers other SEO services besides guest post links, articles, and blogger outreach. 

Key Features 

  • SEO, PPC, and +20 Tools: The service allows you to conduct thorough SEO analysis, making tailored blogger outreach and expert content development a breeze. 

  • Simple Dashboard: Their guest posting service includes an intuitive dashboard that simplifies placing an order. 

  • Google Certified Partner: The HOTH is an expert in Google advertisements, having increased client revenue, expanded its customer base, and met Google ad spend standards.

  • Premium Guest Posting Websites: Besides earning guest posts on reputable websites, The HOTH also provides helpful advice to assist you in maneuvering the world of digital marketing.

Pricing 

Domain authority, site traffic, and domain rating determine how the HOTH guest post service is priced.

N/B: The price rises with the increase of words.

For example, a 500-word guest post on a website with a DA 30 costs $200.

Verdict

The tiered price makes The HOTH an ideal guest posting service for SEO businesses. Additionally, the service’s PPC and SEO tools will be helpful to agencies.

4. Get Me Links

Guest posting - Get Me Links

The Get Me Links guest post service requires confirming your anchor text and URL upon sending an offer, meaning it strives to get you a guest post that aligns with your needs. 

Key Features 

  • Guest Posting: The service offers links that improve your Google ranking.

  • Niche Edits: It places backlinks within aged, relevant posts.

  • Tiered Links: Top-tier backlinks can double the value you earn from the most potent backlinks by increasing the ‘link juice’ generated. 

  • The Link Report: They audit the website or keywords and indicate the required number.

Pricing 

  • DR 30+: $160 – $320

  • DR 45+: $200 – $260 

  • DR 60+: $280 – $370

Verdict

This is a good option if you’re looking for a website that serves as an SEO firm and a platform for guest blogs. Their prices are also reasonable. 

5. OneLittleWeb

Guest posting - OneLittleWeb

The company runs manual research and outreach to prospect-relevant domains. Plus, it picks sites with considerable organic traffic. 

OneLittleWeb’s quality control strategy ensures you get high-domain site and authority links. Moreover, the company has a content creation team to help in the link-building process. 

Key Features 

  • High-Traffic Websites: The service offers links from websites with high organic traffic – between 1k and 100k.

  • Domain Review: The service allows you to analyze and verify each domain they suggest before securing the links. 

  • 1,000+ word Guest Blogs: Each order has a well-written, proofread, and edited 1000 to 1500-word article. 

  • Do-follow Link Placement: The service only focuses on getting contextual do-follow links. 

Pricing 

  • Six links/month: $999  

  • 11 links/month: $1,999  

  • 24 links/month: $3,999  

Verdict

If you want to create a set number of new links every month, OneLittleWeb is a fantastic blogging platform. Everything after selecting your subscription plan is relatively hands-off.

6. FatJoe

Guest posting - FatJoe

The platform started as an SEO agency before becoming a full-fledged marketing company. It offers scalable, straightforward link-building strategies to boast 5,000+ clients worldwide.

Key Features 

  • No Contracts Engagement: Clients don’t have to sign contracts for guest posts.   

  • Easy Blog Ordering: Fat Joe makes ordering guest blogs a breeze. 

  • Fast Turnaround: The guest posting service from Fat Joe is both manual and automatic. The business can provide high domain authority links with extremely short lead times. 

Pricing 

  • DA10+: £45   

  • DA20+: £60  

  • DA10+: £75 

  • DA10+: £135   

  • DA10+: £240  

Verdict

Fat Joe is your top blogger outreach service if you want a per-placement deal. It is also scalable and economical. 

7. Outreach Mama

Guest posting - Outreach Mama

The platform has exceptional guest post services thanks to its close relationship with blog owners. Moreover, the platform ensures that other website owners accept guest posts linked to your website. 

Key Features 

  • Frequent Updates: Outreach Mama sends its clients comprehensive reports every Friday.

  • Dedicated Project Manager: The platform assigns a manager to handle the guest post placement and blogger outreach.

  • Exceptional Customer Care: The platform treats its clients as partners.

Pricing 

  • Five backlinks: $1,950

  • Ten backlinks: $3,600

  • Fifteen backlinks: $4,950

Verdict

Outreach Mama is a perfect guest posting platform to keep track of your link-building process. 

8. Outreach Z

Guest posting - Outreach Z

The platform uses a smart link-building service to get guest posting options that allow you to customize backlinks you prefer by metrics, prices, etc. Outreach Z strives to offer high-quality links. 

Key Features 

  • A Diverse Marketplace: The platform allows you to find publishers within your niche using metrics like organic traffic (OT) and domain authority (DA).

  • Straightforward Interface: Upon picking a publisher, the platform will contact them, post your material, and design a guest post campaign.

Pricing 

  • OT1,000+ & DA20+: $80 

  • OT5,000+ & DA30+: $100 

  • OT5,000+ & DA40+: $173 

Verdict

The platform is affordable and your best option if you’re on a budget. 

9. Adsy

Guest posting - Adsy

The Adsy platform allows you to publish high-quality material for readers. You can earn money blogging in this manner. Publishers can also submit guest posts using Adsy to related websites. 

Key Features 

  • Premium Services: The platform lets you get custom and relevant content on your chosen site.

  • Quality Backlinks: The platform’s leading service includes running manual link-building campaigns for authority websites.

  • Site Growth in Ranking: Adsy can boost your SERP rankings by posting your content on its marketplace.

  • Straightforward Filtering Function: The platform has 16 filters to allow you to find highly guest-posting websites. 

Pricing 

  • For Buyers: Access to 20,000 guest post sites: $25  

  • For Publishers: A 4.9% or 9.35% commission from your earnings, depending on the payment arrangement.

Verdict

Adsy is your ideal guest posting service for both buyers and publishers.

10. Loganix

Guest posting - Loganix

The Loganix platform requires you to only pay for the approved backlinks you get. Moreover, the platform uses Native American and Canadian bloggers to guarantee high-quality content. 

They offer high-quality links within one month from when you made the order. 

Key Features 

  • Intuitive Dashboard: Loganix has everything you need to know before placing your order on its dashboard. It displays the DR, the audience, and the domain where guests’ posts will be published.  

  • Relevant Link Placements: Only sites relevant to your topic will receive your material from Loganix. 

  • Comprehensive Quality Control: Loganix vets niche-relevant sites for sponsored posts. 

Pricing 

  • 100+ monthly organic traffic: $200

  • 500+ monthly organic traffic: $300

Verdict

If you’re working with a limited budget and deadline, Loganix is one of the best guest blogging services.  

How To Determine The Best Backlink Service Provider 

Here are tips to help you choose backlinks that will help you get the best return on investment (ROI) from sponsored posts.

Reviews

A provider with higher ratings and volume is more trustworthy.

Here are things you should look at in the reviews:

  • Quality of the links  

  • Delivery time 

  • Results 

Packages 

The variety of guest posting service packages allows you to pick the one within your budget.

You need to look at different aspects, including 

  • Link diversity

  • The number of links

  • Ongoing support

Contact Them Directly

If you haven’t decided, contact your top three guest post agencies to understand who you want to do business with.

Here are tips on what to do when conversing with them:

  • Be prepared  

  • Explain your needs explicitly

  • Ask questions and examples 

Wrapping it Up 

Guest posts can be a cost-effective link-building solution when you successfully identify and engage with websites that offer reasonable rates. Guest posting entails establishing brand recognition, drawing in an audience for lead generation, and enhancing profitability. 

However, this doesn’t imply that excessive spending is necessary. We have carefully outlined the factors that impact the pricing of guest posts and have challenged the notion that exclusively focusing on the most high-priced websites is imperative.