How much do guest posts cost? Guest post pricing explained

A guest post from us costs $75 on a DA10+ site and $400 on a DA60+ site, with four tiers between. Across the ten services in the list on this page, the fixed per-post price lists run from $65 to $456 a post, Adsy's marketplace starts at $14 a link, and the published plans that bundle several links a month run from $790 to $9,999 a month.

The quotes differ because each price is built from the site's authority score, its organic traffic, who you buy from, and what the price includes: the article, the outreach and the replacement term.

For the wider market, BuzzStream's study of over 257,000 sites, last updated 15 June 2026, puts the average vendor price at $461 a post.

Our guest post prices by tier

We price guest posts by Moz Domain Authority, per post, in US dollars.

Every tier buys the same job; only the site changes. The price includes a 750+ word article written in-house by our UK team, the outreach to the site owner, an editorial dofollow link with your anchor text and target URL, 12-month replacement cover, and a 7–14 day delivery target. There is no separate content fee and no placement fee on top of the figures above.

DA sets the tier and the price. We read DR and live traffic beside it to check the number is earned, and the top three tiers also carry a traffic guideline: 500+ at DA40+, 1,000+ at DA50+ and 3,000+ at DA60+.

At checkout you choose three things: the page to promote, the anchor text and the DA tier. You do not write the article or set its headings; our team handles the research, the writing and the pitch.

A first order is covered by a refund of up to $550.

What moves a guest post price

Six things explain most of the gap between two guest post quotes: the site's authority score, its organic traffic, who you buy from, the article, the niche and language, and the turnaround and replacement terms. Three datasets run through the figures in this section.

• BuzzStream, a maker of outreach software: a study by Vince Nero, last updated 15 June 2026, covering a marketplace of nearly 500,000 sites, of which over 257,000 with reliable data were analysed.
• ESBO Ltd, a link building and digital PR agency: a report dated 6 September 2026 on 16,625 sites in its own network, each with an Ahrefs DR of 30 or higher and at least 2,000 monthly organic visits. Its own caveat: "The sample is ESBO Ltd’s own network, so it over-represents sites that sell placements. Prices are quoted rates before agency fees."
• Adsy, a guest post marketplace (entry 9 in the list below): a pricing report updated 23 June 2026 on 52,671 websites in its inventory (155,858 sites for its niche figures), data from February 2026.

Authority score: DA and DR

In Moz's words: "Domain Authority® (DA) is a search engine ranking score developed by Moz. It predicts how likely a website is to rank on search engine results pages (SERPs) compared to competitors. The score ranges from 1 to 100, with higher scores indicating a greater ability to rank." Ahrefs's help centre defines its own score: "Domain Rating (DR) shows the strength of a website's backlink profile compared to the others in our database on a 100-point scale."

They are two different scores from two companies, so a "DA30+" price and a "DR30+" price are not the same product; how DA and DR differ is its own guide, and our DA and DR checker reads both for any site.

ESBO's medians by DR band: "The median is $355 at DR 30 to 39, $465 at 40 to 49, $510 at 50 to 59, $830 at 60 to 69, $1,230 at 70 to 79 and $1,840 at DR 80 and above, a 5.2x spread from bottom to top." Adsy's averages: $332 a link at DR 1–30, $555 at DR 31–70, $2,025 at DR 71 and above. BuzzStream's vendor prices run from about $200 at DR 0 to 9 to about $3,000 at DR 80 and above.

In all three, the price climbs with the score, and the steepest step is at the top of the scale.

Organic traffic

BuzzStream found the same pattern for traffic: a vendor charges $229 for a site with under 100 organic visits a month, and upwards of $3,210 for a site with over 100k. ESBO tells the same story: sites with 2,000 to 5,000 monthly visits charge a median of $390, and the 425 sites with over a million visits charge a median of $2,030.

Services price on traffic too: Outreach Z publishes one list by organic traffic, from $65 at 100+ visits to $285 at 20,000+; Loganix prices its two guest post products at 100+ and 500+ organic visits a month; our own tiers carry a traffic guideline from DA40+ upwards.

This is why we read traffic beside DA on every site: two sites with the same score can have very different readerships.

Who you buy from

BuzzStream's study found: "A guest post costs $295 on average if you buy directly from a site, while the average price a vendor charges is $461." The study defines "direct" as the lowest vendor price for a site, so the figure still holds some markup.

The vendor's share pays for the work around the placement: in our own orders, finding and vetting the site, pitching the owner by hand, writing the article, checking the live placement and replacing it if it comes down inside 12 months. You can read the checks we run on each placement.

Some platforms add a fee to the publisher's rate: Outreach Z's home page lists platform fees of 15% on its marketplace, and ESBO's figures are quoted before agency fees.

The article: length and who writes it

Our price includes a 750+ word article written in-house. The HOTH offers 500 to 2,000 word options, OneLittleWeb writes 1,000 to 1,500 words, Get Me Links describes a 1,000+ word article, and FatJoe's rate includes the writing. Adsy's marketplace shows two rates per site: one for placing your own content, one for writing and placement.

A full article also prices differently from a link added to an existing page. Adsy's report found that an average guest post costs $459 and a link insertion $225. In ESBO's network, 24.6% of publishers offer a link insertion into an existing article, at a median of $270, but only 38% of those that quote both formats price the insertion below a full article. We compare the two formats in guest posts vs niche edits.

Niche and language

In Adsy's inventory, the lowest-priced niche is personal blogs at $341 a link, and the highest is beauty at $1,171. ESBO's network shows industrial and B2B trade sites with the highest median at $1,690 (86 sites), then finance at $1,078, crypto at $1,030 and automotive at $990.

Language moves the price too: ESBO's 6,164 English-language sites have a median of $380, below the non-English median of $660.

Turnaround, replacement term and monthly plans

Published turnaround: ours a 7–14 day target, FatJoe from 14 days, Loganix 3 weeks, Get Me Links 10 to 20 business days (typically 21 per placement on its monthly tiers), Outreach Z usually 4 weeks, The HOTH and Outreach Mama about 30 days.

Replacement terms: ours 12 months, The HOTH 6 months, Outreach Mama one full year, Get Me Links 365 days, Outreach Z 12 months, FatJoe a lifetime link guarantee.

Monthly plans lower the per-link average as volume rises: OneLittleWeb runs from $428.43 a link at 7 links a month to $370.33 at 27, Outreach Mama from $263 at 3 links a month to $240 at 15. Loganix takes 5% off per link on a recurring monthly order; FatJoe gives 10% off to buyers who subscribe to a monthly spend.

The best guest posting services and what each charges

The ten services below are in our order, and the guest posting prices are the ones each service publishes on its own pages.

1. Rhino Rank

This is our own service. We publish our prices by DA tier, you choose the anchor text, the target URL and the tier at checkout, and our UK team does the rest.

Key features

• Manual outreach: our UK team pitches real site owners by hand.
• Niche-specific content: each placement is a 750+ word article with one contextual dofollow link, written in-house.
• Report: each order ends with a report listing every live URL, which you can export as an unbranded CSV for a client.
• Flexible ordering: you choose the anchor text, the target URL and the DA tier for each post.

Pricing

• DA10+: $75
• DA20+: $95
• DA30+: $130
• DA40+: $200
• DA50+: $300
• DA60+: $400

Verdict

Our guest posts service suits a buyer who wants a published per-post price, the article written for them and 12 months of replacement cover in that price.

2. Niche Website Builders

Niche Website Builders sold guest posts by DR tier with manual outreach and a pre-approval step. The company changed its name to Make Lemonade Agency in April 2023 and, according to its Companies House record, was dissolved on 5 October 2024.

Key features

• Choice of DR: buyers picked the authority band of the site.
• Vetting: each site went through a multi-point check before a link was placed.
• Contextual dofollow links: links sat inside the article body.
• Link pre-approval: buyers could approve a placement before it went ahead.

Pricing

Its last published list:

• DR30+: $150
• DR45+: $240
• DR60+: $310

Verdict

It was a dependable service with pricing that fitted different budgets. It can no longer be ordered.

3. The HOTH

The HOTH sells guest post placements as a product called Link Outreach, alongside its other SEO services. You choose the authority tier and the article length.

Key features

• Tier by DA or DR: four tiers, from 20+ to 50+.
• Word count options: 500 to 2,000 words.
• Replacement: broken links are fixed or replaced for 6 months.
• Turnaround: about 30 days.

Pricing

• DA or DR 20+: $175
• DA or DR 30+: $225
• DA or DR 40+: $345
• DA or DR 50+: $405

Verdict

The tiered price list suits SEO businesses and agencies that also buy other services from the same provider.

4. Get Me Links

Get Me Links lets you set the anchor text and target page for each post, and sells guest posts through monthly engagements or as single orders through its client portal.

Key features

• Guest posts: each placement comes with an article of 1,000+ words.
• Link insertions: links placed in existing, relevant posts.
• Placement protection: 365 days.
• The Link Report: a no-obligation report that maps your backlinks against your top three competitors.

Pricing

• From $1,000 a month
• From $2,500 a month
• From $5,000 a month

Verdict

A fit if you want one firm that both runs link building campaigns and sells guest posts.

5. OneLittleWeb

OneLittleWeb runs manual research and outreach, and you review and approve every domain before a link is placed.

Key features

• Domain approval: every domain is approved by you first.
• 1,000+ word articles: each post is 1,000 to 1,500 words.
• Dofollow links: average DR 50 to 90.
• Account manager: a dedicated account manager on its plans.

Pricing

• $2,999 a month for 7 links (average $428.43 a link)
• $5,999 a month for 15 links (average $399.93 a link)
• $9,999 a month for 27 links (average $370.33 a link)
• Trial package at $999

Verdict

A fit if you want a set number of new links every month and a hands-off process once the plan is chosen.

6. FatJoe

FatJoe sells guest posts per placement under the name Blogger Outreach, priced by DR tier.

Key features

• Per-placement ordering: each post is ordered on its own.
• Writing included: the rate includes the article.
• Delivery: from 14 days.
• Guarantee: a lifetime link guarantee, and 10% off for buyers who subscribe to a monthly spend.

Pricing

US dollar list:

• DR10+: $72
• DR20+: $96
• DR30+: $120
• DR40+: $216
• DR50+: $336
• DR60+: $456

Verdict

A fit if you want an economical per-placement deal that scales with the number of posts you order.

7. Outreach Mama

Outreach Mama places guest posts through a network it puts at over 10,000 partner websites, sold by the month or as single links.

Key features

• Progress reports: bi-weekly.
• Link guarantee: each link is guaranteed for one full year.
• Turnaround: 30 days.

Pricing

• 3 links for $790 a month
• 7 links for $1,790 a month
• 15 links for $3,600 a month
• Single links: DR20+ $175, DR30+ $200, DR40+ $250, DR50+ $325

Verdict

A fit if you want regular reports to keep track of your link building.

8. Outreach Z

Outreach Z offers a managed guest posting service and a marketplace where you pick the publisher yourself, filtered by DA or organic traffic.

Key features

• Marketplace: search publishers by DA, traffic and niche.
• Managed option: it contacts the publisher and places the post for you.
• Guarantee: 12 months, with a free replacement.
• Turnaround: usually 4 weeks.

Pricing

• By Domain Authority: DA20+ $65, DA30+ $100, DA40+ $165, DA50+ $250
• By organic traffic: 100+ $65, 1,000+ $110, 5,000+ $160, 10,000+ $210, 20,000+ $285
• Marketplace: the publisher's fee plus platform fees of 15%, listed on its home page

Verdict

The lowest starting rate among the managed per-post lists here, and an option if you are working to a tight budget.

9. Adsy

Adsy is a marketplace: publishers list their sites and buyers choose where to place a post.

Key features

• Inventory: 150K+ platforms.
• Filters: 20+ filters across SEO and site metrics.
• Two rates per site: content placement, or writing and placement.

Pricing

• Dofollow backlinks starting at $14; each publisher sets its own rate.

Verdict

A fit for buyers who want to choose each site themselves, and for publishers who want to list a site.

10. Loganix

Loganix sells two guest post products by the site's organic traffic, plus a higher tier it calls Authority Links.

Key features

• Traffic floors: 100+ or 500+ organic visits a month.
• Average DR/DA: 30 on guest posts; 40+ on Authority Links.
• Turnaround: 3 weeks.
• Vetting: sites are screened for traffic, DR and link history, with stricter niche matching on higher tiers.

Pricing

• Guest Posts: $200
• Premium Guest Posts: $300
• Authority Links: from $400
• Recurring monthly order: $190 and $285

Verdict

A fit if you are working to a limited budget and a deadline.

How to compare guest post quotes

Five checks make a fair guest post price comparison between any two quotes.

1. Put every quote on the same score. A DA tier and a DR tier are different scales, so ask which one the price uses before you compare two figures.
2. Ask what the price includes: the article, its length, the outreach, and any platform or content fee on top. A per-post rate and a marketplace rate with a fee are not the same thing.
3. Read the traffic beside the score. Two sites with the same score can have very different readerships, and the traffic figure is often where two quotes part ways.
4. Read the replacement term and the refund terms. Twelve months of cover and a clear refund policy are worth money if a placement comes down.
5. Check the reviews for delivery time and for whether the links stayed live.

On our side, the checks run before and after a placement. Before a placement goes out, we check that your target URL returns a working page. After publication we check that the page is live, that the link sits in the body copy, that the anchor and target URL match the order and that the page is indexable. Only then is the URL reported to your dashboard.

For the wider budget, see what link building costs overall. For a scored list, see our comparison of guest posting services.

Frequently asked questions

How much should I pay for a guest post?

From us, $75 to $400 a post, set by the DA tier. Across the fixed per-post lists on this page, published rates run from $65 to $456, and Adsy's marketplace starts at $14 a link. For a wider market read, BuzzStream's study of a marketplace of nearly 500,000 sites, over 257,000 of them analysed, last updated 15 June 2026, put the average vendor charge at $461.

How much does a guest post cost by niche?

In Adsy's pricing report, updated 23 June 2026, the niche figures come from 155,858 sites in its inventory: the lowest-priced niche is personal blogs at $341 a link and the highest is beauty at $1,171. In ESBO's report on 16,625 sites from its own network, dated 6 September 2026, industrial and B2B trade sites carry the highest median at $1,690.

How much should a site charge for guest posts?

In ESBO's report on 16,625 sites in its own network, dated 6 September 2026, the median publisher charges $570 for a sponsored article, quoted before agency fees. BuzzStream's study of over 257,000 sites, last updated 15 June 2026, put the average direct price at $295. The score and traffic bands above show where a site sits.

What is a paid guest post?

A paid guest post is an article placed on another site for a fee, with a link back to your page. The fee pays for the placement and, with a service, the writing and the outreach as well. Our guest posts work this way: one price covers the article, the pitch and the placement.

Is guest posting free or paid?

Both exist. A paid placement buys a set site standard, the article and a delivery date. A free placement costs outreach time in place of the fee, and the site owner still reviews what you send. We cover the no-fee route in our guide to free guest posts.

Is guest posting still worth it?

Yes, when the placement is real. What a buyer gets is a relevant article with a link back to their page, on a real site with its own readers. We cover what that adds up to in the benefits of guest blogging.