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By the Rhino Rank team
11th Sep 2023
Are you interested in knowing how to analyze and monitor website rankings and traffic to determine how much progress you are making?
Let’s face it — every website owner aims to generate as much web traffic as possible. But the objectives can vary — from sharing information to selling products and services to entertaining visitors.
As a website owner, it can be disheartening when your site goes unnoticed and fails to engage with its audience. With a way to measure and assess the quantity and quality of traffic, pinpointing the reasons behind no traffic becomes easier.
This article will explore the top ways to check website traffic using industry leads tools and software.
Website traffic is the number of visitors a website gets at a specific time. For example, when the daily hits on websites hit 100 people, the website’s traffic will be recorded as 100 visits or “sessions.”
There must be more than just knowing how many people visit a website. Website owners also need to analyze the quality of the traffic they are getting. Metrics used to check the quality of a website’s traffic include:
Regularly checking a website’s traffic is a standard practice that website owners are encouraged to do.
By tracking the data of your website, you’ll know the following:
Analyzing website traffic data helps the owner determine whether the marketing campaigns implemented on the site are successful.
By monitoring the number of visitors a website attracts, you can identify the source of quality visitors (social media, email campaigns, or search engines) and adjust your marketing strategies accordingly.
Website traffic data has several metrics that can help you determine if your content is engaging enough to keep visitors on your site for long.
Metrics like bounce rate, session time, and page per session provide insights into why your visitors leave early or stay for long, often visited pages and what traffic sources have the most engaging visitors.
A website’s traffic also helps reveal if the site is well-optimized for conversions. Different websites have different conversion goals. The goals may include wanting visitors to purchase their products, subscribe to a service, or fill out forms.
Monitoring the traffic lets you see how many visitors perform the desired action and adjust your marketing accordingly. The insights will allow you to identify improvement areas to maximize the site’s potential.
Websites can attract the wrong kind of visitors. This can be seen in several metrics, such as high bounce rates, where visitors immediately leave the site after realizing your content is not what they are after.
Monitoring your website’s traffic lets you get insights into how visitors behave when they land on your site.
Their behavior will then help you determine whether they are the right kind of visitor and, if not, what you should do to remedy the situation.
A website’s traffic is influenced by several factors (direct or indirect.)
The good news, though, is that most of these factors can be improved with better strategies to maximize traffic.
Here are some of the factors that influence a website’s traffic.
Customers find websites on search engines like Yahoo, Bing, or Google after searching for a keyword or phrase. How high your website ranks on these engines influences your website’s traffic. The higher you rank, the more traffic you receive.
Increasing your website’s search rankings through search engine optimization (SEO) is possible. There are a few basic SEO principles, such as using relevant keywords within your content, including image alt tags, internal linking your content, and building backlinks.
You’ll lose web traffic if pages on your website take forever to load. That is why you need to assess your page speed using tools like PageSpeed Insights and adjust issues contributing to slow loading times.
There are several reasons why a site may be slow to load. Some are technical. Therefore, you must consult professionals if you experience this problem.
Your website content is one of the main factors influencing your web traffic. Website visitors are after specific information, so ensure that what you share is up-to-date and relevant to their searches.
Satisfy your visitors to encourage social shares and return visits by including videos, audio, and images to supplement your text.
Craft your content carefully, breaking it down into sizeable and readable paragraphs. Use bulleted lists, and ensure each idea comes across perfectly in its paragraph. Include a table of content so readers can easily jump from one subhead to another.
Also, use relevant keywords in your content so that your website shows up whenever someone searches the topic you’re covering on the internet.
A website’s layout influences page session time and return traffic. You want to keep yours simple and easy to understand and access for a better user experience.
You must leverage website analytic tools to check your website stats and get valuable insights effectively.
Several website traffic analysis tools are available online, each offering unique insights into the data because of the different approaches.
Below are 10 paid and free website traffic checker tools that you can use to check website traffic.
Google is the unrivaled leader among search engines, commanding the lion’s share of website traffic. One of its valuable offerings is the Google Search Console—a complementary tool designed to assess the search traffic directed toward your website through its platform.
Google Search Console shows several data insights, including the number of clicks, impressions, and click-through rate (CTR).
It also shows the position of keywords, letting you know what keywords are ranking well and the traffic they are bringing. You can then optimize non-performing content to improve its keyword ranking and traffic.
Ubersuggest from Neil Patel is a free and paid tool offering valuable website traffic data.
Its user-friendly interface is beginner-friendly, allowing individuals with no experience with traffic analysis to understand the numbers easily.
Apart from checking your web traffic, you can also check your competitors’ traffic by using a traffic analyzer. The tool offers a detailed breakdown of the data, including what keywords bring them traffic and their popular pages.
While using the free version of UberSuggest, you can only access data up to the last three months.
SimilarWeb allows you to conduct competitor website traffic analysis and estimate their website traffic.
This tool further breaks down the traffic into categories like social traffic and referring sites.
Similarweb also provides the engagement metrics of the traffic you’re analyzing. It gives you access to metrics like bounce rates, visit duration, traffic sources, and more.
Another interesting feature of Similaweb is the ability to provide similar websites the target audience is interested in.
SEMRrush is a powerful online website analysis tool rich with features that complement each other. You must submit the website URL, and Semrush will return traffic data results broken down into details.
With SEMRrush, you can see overall traffic data, the total number of unique visitors, pageviews, country-by-country traffic, average visit duration, and many more.
One interesting feature Semrush has is the Bulk Traffic Analysis tool. This feature can analyze and monitor website rankings and traffic of multiple websites at once.
Even when checking your competitors’ traffic, SEMRrush gives detailed reports. It’s like looking into their Google Analytics account.
Ahrefs is a popular SEO and link building tool, and is trusted by big brands like Facebook and Netflix. It’s powerful and comprehensive, providing many features essential for analyzing a website’s traffic.
The traffic analysis tool on Ahrefs has a straightforward and user-friendly interface that a beginner can easily navigate and utilize. You only have to submit the URL of the website you’re analyzing, and Ahrefs will return the detailed information you need.
The amount of data provided is huge and can be overwhelming. However, Ahrefs has an easy and effective filtering system that you can use to find the traffic metric you’re interested in.
SerpStat began as a keyword research tool and morphed into an all-inclusive SEO website. The features and tools on the website are numerous but very easy to navigate.
SerpStat’s traffic-checking tool can analyze several kinds of data, including paid and organic traffic, organic keywords, average monthly visitors, and average page traffic.
MonsterInsights is a WordPress plug that helps websites analyze their traffic. It is a worthy replacement for Google Analytics and is used by over 3 million websites.
The setup of MonsterInsights in the WordPress dashboard is easy, and with a few clicks, you’re ready to analyze and monitor website rankings and traffic.
You can also add annotations to the reports directly every time you make changes on the site. This way, tracking how changes impact the site’s traffic is possible.
MonsterInsights also lets you see what pages, posts, and landing pages are performing well, the demographics of your visitors, your homepage’s traffic, and more.
Sitechecker SEO solution has various tools, one being an online website traffic checker tool, which is free to use. You must visit the Sitechecker traffic tool, provide the website URL you want to check and receive results.
Other prominent features on the platform, like Backlink Tracker, Site Monitoring, and Rank Tracker, are part of paid packages.
Sitechecker also allows connecting Google Search Console and Google Analytics in the dashboard. However, you need to have eCommerce in GA.
HubSpot provides website management and digital marketing services. Among them is website traffic analysis. It has over 120,000 users, including B2B marketers and freelancers.
You can easily configure HubSpot’s analytics tool and check the website’s detailed traffic reports and data, which can be categorized for better understanding. You can filter the traffic report by date and intervals, export it or save it for later use.
HubSpot’s dashboard is also highly detailed to give users easy access to numerous other traffic metrics and monitoring options such as bounce rates, number of visitors, CTA clicks, submission rates, and referral traffic.
SE Ranking has a ton of useful features, among them being website traffic analysis. SERanking allows you to scan any website for organic keywords, track their rankings, and see how much traffic they drive.
SE Ranking offers a 14-day free trial, and you must sign up to be able to check traffic.
Other important SEO tools are real-time keyword ranking and a comprehensive Website Audit tool. The audit tool is customizable, so you can monitor specific issues you’re interested in.
Understanding how to view website traffic numbers is an important SEO practice that provides several benefits to the website’s growth.
Insights derived from traffic analysis help website owners and SEO professionals make informed decisions when optimizing a website for traffic.
Traffic analysis will show what web pages bring in the most traffic, what pages need to be improved, and how they need improvement.
Besides analyzing your website’s traffic, checking your competitor’s website traffic statistics is important to gain valuable insights and stay competitive.
The online domain traffic checkers discussed above will help you with traffic analytics and so much more. Sign up on any of them today and check how your website traffic performs against thousands of competitors.
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