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Best Tools To Check Google Ranking For Your Website

By the Rhino Rank team
24th Jun 2024

Interested in where your website stands on Google? Assessing its position in the Google search results is key to recognizing how visible it is.

In this blog post, we will guide you through the top SEO tools designed to check your Google ranking efficiently.

Key Takeaways

  • Regularly checking your Google rankings is essential for understanding your website’s visibility and evaluating the effectiveness of your SEO strategies.
  • Rank tracking tools like Google Search Console, Ahrefs, SEMRush, and Moz can provide comprehensive insights, track the performance of your keywords over time, and compare your performance against competitors.
  • High quality content, optimized on-page SEO, and building a robust network of backlinks are critical strategies for improving your Google rankings.

Why Checking Your Google Rankings Matters

Ever wondered why some websites effortlessly draw in users while others remain unnoticed? This isn’t a coincidence. It’s the result of well-executed strategies reflected in their Google rankings. Regularly monitoring these rankings isn’t just routine, it’s an essential health check for your website’s online presence, serving as an invaluable assessment of your SEO tactics and helping identify opportunities to engage with more users.

There’s a lot at stake here. Securing a spot on Google’s first page can mean the difference between bustling web traffic and being virtually invisible. However, achieving high visibility isn’t just about outshining competitors. It’s also about seizing new opportunities that can elevate your website from an undiscovered gem to a leading authority within its niche.


How to Check Your Google Ranking

Understanding Google rankings can feel like exploring uncharted territory, but there are several ways you can accurately determine your website’s position. These include:

  • Performing manual searches: This is a basic technique where you manually search for your website on Google to check its placement.
  • Utilizing Google Search Console: This powerful tool sheds light on how well your site performs by providing data related to search term clicks, impressions, and click-through rates.
  • Utilizing rank tracking tools: These SEO tools enable consistent monitoring of your site’s ranking over time and facilitate benchmarking against your closest competitors. However, different rank tracking tools may display different results for the same keywords.

Now let us closely examine each method individually.

Manual Search

Performing manual searches involves directly searching for your website on Google to check its placement. This technique is direct, simple, and provides an instant view of how visible your site is and where it is ranking at that very moment. By using incognito mode, you can avoid personalized search algorithms and get unfiltered rankings that are unaffected by your browsing history.

However, while convenient for immediate checks or isolated inquiries, manual searches have limitations. Firstly, this method isn’t effective for thorough analysis or monitoring of various keywords over time. Additionally, personalized search experiences mean the results you see may be different from those seen by others.

Google Search Console

Google Search Console is a powerful, free tool provided by Google that sheds light on your site’s performance. Once you’ve confirmed ownership of your website within this platform, it unlocks access to valuable insights such as:

  • Number of clicks
  • Number of impressions
  • Click-through rates
  • Average ranking positions

By utilizing Google Search Console, you can quickly understand the factors impacting your SEO journey. Within its “Performance” section, you can compare current rankings with past data, enabling informed tactical decisions to guide your SEO strategy forward.

Rank Tracking Tools

SEO rank tracking tools are essential for people who want to delve deeper into their websites’ overall performance. These tools provide extensive ranking insights, competitor analysis, and a comprehensive website audit and health check. They allow you to easily monitor keyword performance across multiple search engines, track changes over time, and generate detailed ranking reports.

These tools can compile data from different sources, offering an integrated outlook that isolated manual searches or Google Search Console may overlook. They enable you to identify areas for improvement and implement strategies to enhance your site’s visibility and ranking on search engines. This comprehensive approach ensures your website remains competitive and continues to attract and engage users effectively.

Top Free Tools to Check Google Rankings

Tracking your website’s Google rankings doesn’t have to require a substantial investment. There are several free Google rank checker tools out there that can provide quick insights into your search standings.

Here are the best free tools currently available.

Google Search Console

As mentioned above, Google Search Console offers free guidance and clear insights, giving you an overview of your website’s keyword ranking performance over time. You can then use Google Search Console to delve even deeper into your website’s analytics and uncover information beyond just where keywords rank – including data on impressions, clicks, and click-through rates (CTR). These comprehensive insights can help you fine-tune your SEO strategy for better performance and visibility.

Additionally, Google Search Console also provides you with valuable knowledge about your website’s technical health.

Free Google Rank Checker Tools

There are numerous free Google rank checker tools out there that can help you track your keyword rankings. For example:

  • Mangools: Provides an instant SEO ranking checker.
  • SEO Tester Online: Offers various tools for evaluating your Google rankings.
  • Nozzle: Features dashboards with real-time data visualization, allowing you to monitor your Google rankings dynamically and adaptively.

These free resources provide critical insights without the need for a paid subscription.

Browser Extensions & Plugins

Sometimes the most practical tools are those that seamlessly fit into your everyday workflow. For example, Rank Math provides a quick and easy way to check your Google rank. These solutions allow you to efficiently track keyword performance directly from your browser, offering real-time data about your content’s effectiveness and reach in search results.

Additionally, Rank Math PRO includes an inbuilt keyword rank checker tool that helps you to track how specific keywords perform, meaning you can refine your SEO strategies quickly and effectively if needed.

Top Advanced Google Rank Tracking Tools

For those deeply invested in SEO, advanced rank tracking tools provide unmatched detail and accuracy. Tools like Ahrefs’ Rank Tracker, SEMrush Position Tracking, and Moz Pro Rank Checker offer extensive features designed to help users master the complexities of Google rankings.

Ahrefs’ Rank Tracker

Ahrefs' Rank Tracker

Ahrefs’ Rank Tracker provides a comprehensive overview of keyword performance on both desktop and mobile platforms. Capable of tracking keywords in 190 countries and observing 15 distinct SERP features, it offers a robust tool for monitoring and optimizing your search engine rankings. Its user-friendly graphs coupled with smart segmentation make complex keyword data easily digestible, enabling you to accurately examine your SEO journey.

Additionally, utilizing Ahrefs for competitor analysis allows you to monitor your rivals’ websites and compare their ranking positions, traffic volume, and SERP feature visibility directly with yours. You can also set up periodic email reports to notify you about any changes within the search engine results pages (SERPs).

SEMrush Position Tracking

SEMrush Position Tracking

The SEMrush Position Tracking tool lets you consistently track your keyword rankings and maintain a close watch on your SEO performance. Its filtering options also allow you to easily categorize keywords by their specific positions in search results, so it’s clear when your keywords break into the Top 10.

SEMrush excels by offering automated solutions that enable you to keep tabs on keyword rank, access strategic SEO insights, and ensure an advantage over competitors in achieving first-page rankings. Therefore, using SEMrush means more than just tracking rank changes, it’s about using these insights to help improve your overall SEO performance and secure a prime position at the top of search engine pages.

Moz Pro Rank Tracker

Moz Pro Rank Tracker

Moz Pro Rank Tracker offers in-depth insights into the fluctuations of search engine results pages. It also allows you to examine both desktop and mobile rankings for a comprehensive view of your website’s presence on various devices, meaning you can accurately assess the impact of your SEO strategies.

Analyzing competitors with Moz Pro also has it’s advantages. It means you can effortlessly monitor their ranking positions, detect strategic opportunities and areas for improvement, and identify when there is an opportunity to claim prime real estate within the SERPs and featured snippet sections.

How to Interpret Ranking Results

Interpreting ranking results is essential for navigating the complexity of Google rankings effectively. Key ranking terms you need to be aware of include:

  • Search visibility: Refers to how easily your website can be found on Google.
  • Higher visibility: This means you will likely receive more traffic to your site.
  • Search volume: Indicates how popular a specific keyword is.

Correctly interpreting ranking results requires understanding the factors that influence them. Authoritative backlinks, content quality, and user experience can all impact your Google rank.

Tips to Improve Your Google Rankings

To climb the ranks on Google, it’s crucial to pay close attention to industry experts. You can take your website from obscurity to prominence by focusing on three key elements: crafting high quality content, refining on-page SEO practices, and building a robust network of backlinks. These tactics serve as a driving force that boosts your site’s visibility and propels it towards the top of the search results.

Focus on Quality Content

The allure of high quality content is irresistible to the algorithms used by search engines like Google. Your content must be engaging, well-written, and offer valuable insights that resonate with your target audience. Google is known for promoting content that reflects Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) – elements that not only captivate readers but also boost your search rankings.

To create evergreen and timeless content, it’s essential to maintain its freshness through regular updates to ensure it stays relevant. This dedication to creating and maintaining quality content often results in social media shares and backlinks, expanding your online presence and reach. When updating your content, make sure you avoid any duplication of existing content, as it confuses search engines and dilutes the impact of your unique contributions.

Optimize On-Page SEO

Attention to on-page SEO is crucial for securing a position on Google’s first page. Meta tags and headers act as guides for search engines, while strategic keyword placement is used to emphasize your page’s relevance to specific queries.

Innovative tools like SEMRush’s Page Improve can help streamline your on-page SEO efforts, allowing you to refine elements directly within your browser. Adhering to the principles of E-E-A-T also helps establish your site as a credible source of information, enhancing its visibility and trustworthiness with search engines.

Build High-Quality Backlinks

Backlinks from reputable sources act as virtual endorsements, enhancing your site’s credibility in Google’s eyes. They indicate to Google that your content is respected and reliable.

To secure high quality, authoritative backlinks, consider:

  • Crafting engaging content: Creating content that is informative, valuable, and unique increases the likelihood of other websites linking back to it.
  • Publishing guest articles: Guest posting allows you to showcase your expertise while gaining backlinks from authoritative sites within your industry.
  • Actively seeking backlinks: Proactively reach out to relevant websites, bloggers, and influencers to pitch your content or propose collaboration opportunities that include backlinking.
  • Partnering with a trusted link building agency: If managing your own backlink acquisition is too challenging, consider partnering with a reputable agency specializing in link building. They can leverage their expertise and connections to secure high quality backlinks for your site.

By following these strategies, you can enhance your site’s visibility and achieve success in search engine rankings.

Common Issues with Ranking Accuracy

Pinpointing precise rankings can be tricky. Google’s personalized search results create a constantly shifting environment, often making it difficult to assess the true ranking position of your web pages. These personalized results, based on individual browsing habits and patterns, may not consistently reflect what is experienced universally.

Additionally, geographic targeting adds another layer of complexity. While tools like Google Search Console help understand rankings within your set location, they offer limited insight into unexplored keyword domains. This highlights the importance of using multiple tools and strategies to gain an accurate understanding of your position in the vast realm of Google rankings.


Achieving a spot on the first page of Google rankings requires both creativity and analysis. Our toolkit ranges from simple manual checks to utilizing sophisticated rank trackers from Ahrefs, SEMrush, and Moz. These tools have enabled us to monitor our SEO performance, benchmark against our competitors, and understand the intricacies of ranking results.

It is important to keep in mind that pursuing higher standings on Google should be seen as an ongoing strategy rather than a final endpoint. The tactics we’ve explored, such as prioritizing high quality content, improving on-page SEO, and building authoritative backlinks, provide direction and insights into how to navigate the ever-changing SEO landscape.


Frequently Asked Questions

What is search visibility and why is it important?

Search visibility refers to the frequency at which your website appears in search results for specific queries. Higher search visibility increases the likelihood of attracting visitors, driving traffic, and potentially increasing conversions.

Can manual searches accurately reflect my Google rankings?

Using manual searches can provide an immediate glimpse into your search rankings. However, they often lack precision due to the customization of search results and variances in geo-targeting. Therefore, it is recommended to pair manual checks with other tools to gain a more comprehensive picture of your rankings.

How often should I check my Google rankings?

It’s important to consistently monitor your rankings on Google as part of assessing the effectiveness of your SEO strategies and identify areas in need of improvement. While the frequency of checks may vary based on industry dynamics, competition, and targeted keywords, establishing a regular checking routine is essential to stay updated with your Google rankings.

Are paid rank tracking tools worth the investment?

Yes! Paid rank tracking tools are worth the investment for businesses prioritizing SEO and operating in competitive markets. They offer in-depth analysis, competitor tracking, and customized reporting.

How can I improve my Google rankings without spending money on tools?

To enhance your rankings on Google at no cost, concentrate on producing quality content and fine-tuning the SEO elements within your web pages. You should also work on acquiring backlinks from reputable sources and make sure to take advantage of free tools such as the Google Search Console, which offers valuable insights.