Our Links Are Trusted By 2,500+ SEO Agencies
Our Links Are Trusted By 2,500+ SEO Agencies
Rank Higher. Get More Clients. Grow Your Practice.
We’ve helped hundreds of law firms, attorneys, and legal professionals dominate search rankings, increase their visibility, and generate a steady stream of new clients through strategic link building.
And we want to do the same thing for YOU.
When people search for legal help, they rarely go past the first page of Google. So, if your firm isn’t ranking there, your competitors are likely winning the business instead.
This is where link building comes in.
Backlinks are still one of the most powerful ranking factors in Google’s algorithm, especially for law firms. When trustworthy, high-authority sites link to your law firm’s website, Google sees this as a sign that your content is credible and trustworthy. This leads to higher rankings, greater visibility, and more potential clients landing on your site.
Lawyers trust us because we deliver high-quality backlinks through 100% manual outreach. Helping them outrank competing law firms, attract more clients, and grow their legal practice with confidence.
Here’s what we achieved for one corporate law firm in just 6 months:
1,043% increase in organic traffic
560% more page one keyword rankings
43% revenue growth from qualified leads
Read the full case study to see exactly how we did it.
We offer three link building services designed specifically to grow your law firms search visibility and build domain authority.
Most Popular
100% natural, in-content backlinks placed in pre-existing, highly authoritative content.
Boost authority and topical relevance with guest posts written and published on real websites, owned by real people.
Strengthen and diversify your backlink profile with image-based links placed in authoritative content.
Our pre-built packages are perfect for lawyers, attorneys, and legal teams looking to improve SEO on a budget.
In the legal industry, SEO (Search Engine Optimization) goes far beyond having a fast website and well-written content, it’s also about how search engines measure your law firm’s authority.
A key factor in building that authority is backlinks. High-quality backlinks act as virtual endorsements, signaling to Google that your firm is credible and trustworthy. The more authoritative links you earn, the higher your chances of ranking at the top of the SERPs (search engine results pages). This matters because 92% of people search for a lawyer online. So if your firm isn’t showing up on the first page of Google, you’re going to be losing out on a lot of potential clients.
That’s where outsourcing link building comes in. It’s one of the smartest, most scalable ways to improve your SEO. It’s cost-effective, time-efficient, and gives you instant access to SEO professionals who specialize in link building in the legal industry.
At Rhino Rank, we’ve developed three core services to strengthen your search performance. Curated Links and Visual Links build domain authority by placing your firm within established, trusted content. Meanwhile, our Guest Posts provide rich, contextual relevance tailored to your exact practice areas. When combined, these services deliver the perfect balance of authority and relevance, helping your law firm rise above the competition.
We specialize in link building for lawyers and have extensive experience working in the legal industry. From personal injury attorneys to corporate law firms, we understand the language, challenges, and high standards that legal marketing demands.
Whether you’re managing your law firm’s SEO in-house or want expert help, we’ve got you covered.
You can choose your links, specify anchors, and manage placements directly from your dashboard. Or you can work with a dedicated account manager who can:
We offer competitive pricing and flexible packages to suit law firms of all sizes. So, whether you need a handful of links or a large ongoing campaign, we deliver ROI-friendly solutions.
Join the 200+ legal professionals who already work with Rhino Rank for link building.
Every order starts off with a comprehensive outreach process that ensures we only build links on real websites, owned by real people.
We start by researching your website, practice areas, and target keywords. Understanding your legal niche and competition helps us identify the best link opportunities for your firm.
Next, we find relevant websites that would be a good fit for your backlinks. This could include legal news sites, niche legal blogs, or even general business sites with law-related articles.
We reach out directly to website owners with a personalized pitch that highlights your legal expertise. Our outreach is always genuine, strategic, and built on real relationships.
Our team ensures your law firm is featured naturally, whether that means adding supplemental content or a new section within an existing article, depending on what fits best.
Finally, we deliver a comprehensive report of all acquired links. You’ll see exactly where your law firm is featured, perfect for tracking progress or sharing with your team or clients.
We operate a 100% customer satisfaction basis. So if you’re not happy with the links we place, we offer a no-questions-asked money-back guarantee.
Have questions about legal SEO or our link building services? You’re in the right place. Below, we’ve answered the most common questions law firms ask us.
SEO for law firms is about making your website more visible and credible in search results. A strong strategy includes keyword targeting, authoritative content, high-quality backlinks, technical optimization, and regular audits to improve visibility and attract new clients.
Most clients begin their search for legal help on Google. If your firm isn’t visible, competitors will win that business. Good SEO ensures you appear at the top of results, making it easier for potential clients to discover and trust you. With a strong strategy, you’ll increase visibility, attract more qualified leads, and secure more clients.
Backlinks, citations, and other off-page signals are essential for building authority and trust. Brand mentioned and backlinks on authoritative websites, legal directories, and reputable publications strengthen E-E-A-T, improve rankings, and make your firm more visible to potential clients.
At Rhino Rank, we specialize in delivering high-quality, legal-relevant backlinks through genuine outreach. By securing placements on sites aligned with your practice areas, we boost your domain authority and give search engines every reason to rank you higher.
Your content should answer real client questions, target practice-area keywords, and reflect your authority and expertise. Writing and publishing well-optimized case studies, service pages, and blog posts not only improve rankings but also build trust with prospective clients.
The right mix of branded, geo-specific, practice-area, and long-tail keywords ensures you capture both brand-aware clients and those searching for legal help locally. Using competitor analysis and SEO tools like Ahrefs and Sermrush, you can identify the highest-value keywords to drive qualified traffic to your firm.
Local SEO is vital for law firms. By optimizing your Google Business Profile, building citations, and earning client reviews, you increase your chances of appearing in the map pack and local search results, ensuring nearby clients find your practice first.
In-house teams offer control and familiarity with your practice, but agencies bring extensive expertise and scalable outreach. Most firms therefore benefit from a specialized legal SEO agency to achieve faster, more consistent results.
At Rhino Rank, we handle the entire process from research and outreach to securing and quality-checking placements, so you can focus on running and scaling your store.
Budgets vary depending on practice area and competition. Local firms may spend a few thousand dollars per month, while national firms in competitive markets often invest more. SEO is a long-term investment that builds over time, delivering ROI through steady lead generation and reduced reliance on paid ads.
SEO performance for law firms is best measured by tracking a mix of visibility, engagement, and lead generation metrics. This includes monitoring organic traffic growth, local rankings in Google Maps, and performance of key practice area keywords. Most importantly, conversions such as form submissions, phone calls, and consultation bookings should be tracked, since these directly reflect new client opportunities.
Good technical SEO means ensuring your website is fast, secure, mobile-friendly, and crawlable. Optimizing sitemaps, redirects, and site structure improves both search engine performance and user experience, giving clients a smooth path to your services.
A positive user experience is essential for both rankings and conversions. Fast load times, clear navigation, and accessible design keep visitors engaged and more likely to contact your firm. A professional, mobile-friendly site not only performs better in search but also builds trust with potential clients.
