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Healthcare Link Building Case Study

Are you looking to expand your healthcare practice and get more customers through the door? If so, it’s time to start optimizing your website and grow your backlink profile!

In this case study we will explain how we used backlinks and guest posts to increase this healthcare practice's online traffic and keyword rankings. 


2 years

Traffic Increase


Monthly Budget


The Challenge

The healthcare sector is fiercely competitive, with numerous practices vying for the top spot on Google. In fact, a 2023 study by Digitslis Medical showed that 7% of all daily Google searches were health-related (that’s 70,000 searches every minute!) and that almost 83% of patients use search engines like Google or Bing to find a healthcare provider.

You can’t deny that these are some powerful statistics, and they highlight just how important healthcare SEO can be for both businesses and individual practitioners alike. 

As patients often rely on search engines to find healthcare providers, organic traffic is crucial for a business’s online success. However, standing out in the search engine results can be a considerable challenge, especially for businesses that don’t have the in-house expertise needed. Our client, an established healthcare provider in the United States, was no exception. This is why they were on the lookout for an experienced link building agency that would help grow their online visibility and bring more patients through their doors. 

At Rhino Rank, we specialize in building high quality backlinks, which are an essential ranking factor for search engine algorithms, making link building a critical aspect of any healthcare SEO strategy. This case study will explain how we helped this healthcare provider grow their backlink portfolio, increase organic website traffic, and sit at the top of the search results for their most profitable keywords. 

The Solution

Whenever Rhino Rank partners with a new business we always conduct a comprehensive website audit, so we know exactly what keywords they are currently ranking for and the amount of organic traffic these terms are generating. 

So, with a monthly budget of $1,900 dedicated to link building, we designed a comprehensive strategy that utilized the effectiveness of our high quality backlinks and Guest Post services.

Curated Links to drive authority

  • Curated Links Package 2 ($990)
    • 5x RD20-100 links
    • 4x RD100-250 links
    • 4x RD2050-500 links
    • 2x RD500+ links

Package 2 includes 15 links. This diverse range of link authority allowed us to develop a strategic anchor text distribution profile, utilizing the lower-grade links for branded and generic healthcare terms, and the more powerful RD500+ links for the profitable “money” keywords. This approach ensured each link we placed had a positive impact on the client’s online authority.

Guest Posts to drive credibility

  • 1x DA20+ Guest Post ($90)
  • 1x DA30+ Guest Post ($120)
  • 1x DA40+ Guest Post ($175)

Our guest posts are guaranteed to include 750+ words of bespoke content and are created by our UK in-house team to ensure they are of the highest written quality. By incorporating the higher DA40+ guest posts in this link building strategy, we were able to significantly enhance our client’s overall brand visibility, credibility, and authority within the healthcare industry.

The Strategy

Over a 2-year period, we implemented a complex link building strategy, with our team regularly analyzing the impact of the links and guest posts we were creating and using this data to refine and optimize our approach.

Our strategies are always based on real-world ranking data, which is why we follow these key SEO research steps:

  1. Initial Market Research: By analyzing the top-performing industry websites we were able to gain valuable insights into current industry trends. 
  2. Competitive Gap Analysis: By analyzing the backlink profiles of our client’s closest competitors we could quickly identify high-performing keyword opportunities.
  3. “Easy Wins” Keyword Analysis: We reviewed our client’s backlink profile to identify “easy win” keywords. These are keywords that the healthcare practice was already ranking for in positions 4-30, so by factoring these into our link building and content writing approaches, we could unlock quick traffic boosts.

Using the data we had gathered, we were able to focus our attention on creating relevant high-quality backlinks and guest posts. Every backlink we place uses 100% genuine outreach, meaning links are only placed on real websites that are owned by real people. In addition, we always ensure that our guest posts are written in a way that resonates with target audiences and provides them with real value. These posts are then strategically published on authoritative websites, this not only helps to enhance the practice’s online visibility but also improves its domain authority and search engine rankings.

The Results

Ready to see why this healthcare provider chose to work with Rhino Rank for 2 years?

After building an extensive backlink profile, the healthcare provider has seen their organic traffic increase by 225%. This increase in traffic has significantly expanded their online reach and has driven more potential patients to their website than ever before.

Healthcare case study - organic traffic increase

This increase in traffic was a direct result of their keyword rankings improving by 192%! This increase in keywords resulted in better online visibility and helped the practice position itself as a trusted authority in the healthcare industry.

Healthcare case study - ranked keyword increase

In conclusion, this case study shows how long-term link building not only boosts a website’s online visibility but also drives substantial business growth. By addressing the unique challenges of the healthcare sector and implementing tailored strategies, we were able to drive an influx of new patients seeking their services as well as increase brand trust and loyalty among their patients. We take pride in being a part of this company’s ongoing success and will continue to work with them to further enhance their SEO performance. 

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