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Crypto Link Building Case Study

The cryptocurrency market is currently worth an estimated $44.29 billion, and is expected to reach a staggering $64.41 billion by 2029. So, how do crypto companies stand out from the competition and make their mark in such a competitive industry? Discover how we helped a well-known cryptocurrency company improve its authority, website traffic, and client numbers with strategic link building. 

Duration

16 months

Traffic Increase

1,033%

Monthly Budget

$2,500

The Challenge

Although many crypto companies excel at implementing on-page SEO optimization, they often struggle with building high quality backlinks. This is because a lot of website owners do not want to be associated with the high-risk crypto industry, making it difficult for these companies to establish backlinks and grow their website authority.

Not only that, but traditional paid marketing channels, like Paid Search and Paid Social, are not viable options for most crypto companies due to strict regulations on promoting financial products.

This means that most crypto companies rely heavily on their website’s ranking position and organic traffic numbers. However, this reliance poses a problem because to do well online, these companies must demonstrate to potential customers that they are reputable, reliable, and trustworthy in managing crypto investments – which isn’t easy. 

This is where Rhino Rank stepped in. Our client, a well-known cryptocurrency company in the United States, contacted us with the goal of improving their website’s authority and visibility in the search engine results pages (SERPs) by building a robust backlink profile. By doing so, they hoped to establish themselves as industry leaders and drive more potential clients to their website. 

The Solution

Recognizing the unique challenges and demands of cryptocurrency SEO, the first thing we did was conduct a full website audit and backlink profile analysis. This allowed us to get an accurate assessment of how the company was currently performing online, identify which keywords they were currently ranking for, and how their existing backlinks were helping (or hindering) their progress. We then used this information to create a bespoke link building campaign that would improve their website authority and ranking ability.

Our Curated Links (Niche Edit) service is designed to drive authority and powerful relevancy signals in some of the most challenging industries. So, with a monthly budget of $2,000 dedicated to link building, we designed a comprehensive strategy that capitalized on this link building method:

Months 1 – 10: Monthly budget of $2,000 

  • Curated Links Package 3 ($1,450)
    • 7x RD20-100 links
    • 6x RD100-250 links
    • 6x RD2050-500 links
    • 3x RD500+ links
  • 1x RD500+ Curated Links ($115)
  • 2x RD1000+ Curated Links ($400)

Package 3 includes 22 links, each with varying Referring Domain (RD) scores. With the majority of links being from medium-authority sites, we were able to build a backlink profile that appeared organic and natural. The additional RD500+ and RD1000+ Curated Links were used to build backlinks from high-authority sites, so we used the most profitable keywords in the link anchor text to ensure our client got the maximum value for money.

After the initial 10 months, our client’s crypto website saw a steady increase in organic traffic numbers, and new client sign-ups were at an all-time high. As a result, they decided to increase their monthly spend by $500. With an increased budget, we upgraded them to our Curated Links Package 4 deal and included our highest RD links. 

Months 10 – 16: Monthly budget of $2,500

  • Curated Links Package 4 ($1,925)
    • 10x RD20-100 links
    • 9x RD100-250 links
    • 7x RD2050-500 links
    • 4x RD500+ links
  • 3x RD1000+ Curated Links ($600)

Package 4 includes 30 links, and by having more links at our disposal were able to develop a diverse anchor text distribution profile, utilizing the lower-grade links for branded keywords and generic crypto keywords and the more powerful RD500+ and RD1000+ links for exact match crypto and bitcoin keywords. This tried-and-tested approach gave us the best chance of success.

The Strategy

Over a 16 month period, we executed a dynamic link building campaign, closely monitoring the results it generated and fine-tuning our niche-specific link placements as the months rolled on.

Using the data collected when were first audited the client’s websites, we knew they already ranked position 30-50 for several of their target keywords. Therefore, the first 10 months of the campaign were spent on improving these rankings by placing links with relevant anchor text into authoritative, relevant, and pre-indexed content.

The following 6 months were spent targeting the client’s “money content” (the webpages that had the highest conversion rates and generated the most revenue) using keywords that had a high traffic score and low difficulty rating. By following this method, our clients saw an extraordinary increase in organic traffic, more than tripling the number of website visitors they were receiving in a matter of weeks!

The Results

Before partnering with Rhino Rank, the client’s organic traffic had stagnated. However, after working with us for 16 months, they experienced an unbelievable 1,033% increase in organic traffic. This surge in traffic was a direct result of the client’s “money content” ranking on page 1 of Google for their most profitable keywords.

Crypto case study - organic traffic increase

However, the campaign’s benefits extended way beyond traffic numbers. By the end of the 16 months, our crypto client had seen an astonishing 311% increase in their client numbers, which led them to have the most profitable year on record. 

Given these remarkable results, it is no surprise that they have chosen to continue working with Rhino Rank, and have once again increased their monthly spend with us so they can start using our Guest Posts service in the coming months.

In conclusion, this case study highlights the importance of link building in achieving sustainable SEO success, particularly in highly competitive industries like cryptocurrency. It also emphasizes the importance of including link building in your long-term SEO strategy, as only then will you unlock its try benefits. At Rhino Rank, we are proud to be a part of our client’s ongoing success story.

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