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Fashion Link Building Case Study

Fashion is the largest B2C ecommerce market, with online sales set to reach $1 trillion in 2024. So, with more and more people buying clothes online, standing out from the competition is essential for a fashion brand. This case study outlines how a luxury fashion retailer utilized Curated Links and Guest Posts to significantly boost its traffic and revenue.  


6 months

Traffic Increase


Monthly Budget


The Challenge

The fashion industry is oversaturated and highly competitive. So, how can you ensure that your fashion website gets noticed and attracts potential buyers?  The answer – link building and fashion SEO.

Our client, a luxury fashion retailer, was looking to take their online sales to the next level, and to do that they needed to partner with an experienced link building agency that understood the dynamic demands of the fashion industry. 

Enter Rhino Rank. We specialize in creating niche-specific backlinks that are designed to increase a website’s online visibility, authority, and keyword rankings. In this case study, we showcase how a strategic link building campaign can transform a large ecommerce website’s traffic, sales, and revenue.

The Solution

With hundreds of category pages and thousands of product pages, we knew the site would require all of our expertise and experience. Therefore, to ensure our client has the best chance of online success, we created a strategy that utilized both of our link building services – Curated Links and Guest Posts. 

So, with a monthly budget of $5,000 dedicated to link building, we designed a comprehensive strategy that utilized the effectiveness of both our Curated Links and Guest Posts.

Curated Links to drive authority signals

  • Curated Links Package 5 ($3,500)
    • 10x RD20-100 links
    • 16x RD100-250 links
    • 12x RD2050-500 links
    • 11x RD500+ links
  • 2x RD1000+ Curated Links ($400)

Package 5 is currently our largest Curated Links package, and includes 49 backlinks. By having so many link placements at our disposal, we were able to strategically place each link based on its Referring Domain (RD) score, ensuring we created a natural and well-rounded backlink profile that would drive results.

In addition to this package, we selected 2 additional RD1000+ links. These are our most authoritative link types, enabling us to create powerful backlinks using the most topical and impactful keyword anchor text.

Guest Posts to drive relevancy signals

  • 2x DA40+ Guest Posts ($350)
  • 3x DA50+ Guest Posts ($750)

Incorporating DA40+ and DA50+ Guest Posts into the strategy allowed us to create powerful topical relevancy signals for our client’s website, boosting their overall brand visibility and credibility.


The Strategy

Given that fashion retail is an extremely competitive and fast-paced niche, our approach to link building ensured that the fashion retailer utilized our services services to their fullest potential.

Over 6 months, we executed a bespoke link building campaign. Throughout this period, our dedicated Account Management team regularly evaluated the impact of each link placement. This data was then used to fine-tune future placements and link anchor text as the campaign evolved, ensuring our client received the best value for money. 

We invented Curated Links in 2012, and these backlinks stand out as one of the most effective and cost-efficient link building solutions available, driving strong link authority and delivering more “link juice” than other link types. Over 14,000+ businesses have purchased our Curated Links, and here are just some of the benefits they are seeing:

  • Affordability: Curated Links are the most affordable link building method, allowing you to enhance your online visibility and authority without worrying about the cost.
  • Faster Implementation: Finding website owners who accept backlinks is relatively easy compared to the longwinded outreach process needed for other link types.
  • Faster Results: Once live and indexed, Curated Links can quickly enhance your website traffic, search engine rankings, and overall SEO metrics.

When combined with our Guest Posting services, our clients regularly experience consistent, long-term SEO results. With hundreds of bespoke Guest Posts being written every month, here are some of the things our client was able to benefit from by using this service:

  • Content Control: By writing 750+ words of unique content tailored to the client’s brand voice and message, we ensure their website receives potent relevancy signals from authoritative sources.
  • Increased Visibility: By creating high quality backlinks from authoritative websites relevant to the fashion industry, our client was able to get their website and brand in front of their target audience.
  • Increased Traffic: By securing powerful backlinks and enhancing their website’s authority, our client began to dominate Google’s search results and generate valuable organic traffic.

What distinguishes Rhino Rank from other link building agencies is our unwavering commitment to 100% genuine and manual outreach. Our links are only ever placed on real websites owned by real people, ensuring each link appears as natural and organic as possible. Not only that, but to ensure we always deliver high quality services, every link order is quality-checked by our in-house team to ensure they meet your business requirements and our own quality standards. 

The Results

Looking at the results below it is clear our backlinks and guest posts were generating great results, as we more than doubled the client’s monthly traffic in just 6 months, with organic traffic increasing 276%.

Fashion case study - increase in organic traffic

This increase in traffic was a direct result of the improved SERP rankings, with the top position keyword rankings increasing 150%.

Fashion case study - increase in keyword rankings

However, the campaign’s benefits extended beyond traffic numbers. This boost in website traffic also led to an increase in the number of online orders being placed, meaning that by the end of the initial 6 months, the fashion retailer had seen an astonishing 89% increase in orders compared to the same period the year before.

With results like this, it is no surprise that the fashion brand has decided to continue working with the Rhino Rank team. They are committed to further developing their link building profile, increasing their investment in our Curated Links and Guest Posts service to further enhance their online visibility and drive even more organic traffic to their site.

In conclusion, this case study demonstrates the power of Rhino Rank’s Clink building service for anyone working in the ecommerce sector. By strategically building high-quality backlinks, our client successfully distinguished themselves in a competitive market and achieved remarkable growth, and we are proud to be a part of our client’s ongoing success story.

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