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CBD Link Building Case Study

How does a CBD seller compete in an industry that's estimated to be worth $20 billion by 2025? This case study demonstrated how a well-structured backlink strategy helped a new CBD company expand its online presence, and increase its website's rankings and traffic value. 

Duration

6 months

Traffic Increase

1,160%

Monthly Budget

$2,500

The Challenge

Hemp cannabis plants were legalized in the United States in 2018, making the production and sale of CBD products one of the fastest-growing industries in the world. This led to an unprecedented increase in new startups selling CBD edibles, oils, face creams, and even dog treats. This unprecedented level of industry competition makes it increasingly difficult for any new business to stand out to prospective customers.

Our client, an online CBD seller, provides natural and organic CBD products, which are grown and independently vetted in the United States. They launched their website in early 2023 and knew they needed the support of an experienced link building agency to ensure they hit the ground running.

Here at Rhino Rank, we specialize in creating backlinks for ecommerce websites to boost their site’s authority, increase organic traffic numbers, and get our client’s products in front of paying customers. In this case study, we highlight how our link building campaign helped our client navigate the competitive landscape of the CBD industry, increase their brand awareness, and take their store’s online traffic and sales numbers to new heights.

The Solution

Before we began placing backlinks, our in-house team of link building experts conducted a thorough website analysis, reviewing the client’s current keyword rankings, website content, and organic traffic numbers. This approach enabled our team to help the clients select the most relevant and impactful anchor text for their campaign.

As the CBD website was relatively new, we spoke with the client and agreed that over the next 6 months, we would be solely focusing on building Curated Links, as this link building method focuses on building backlinks that drive powerful link authority and link equity to a website.

With a monthly budget of $2,500 dedicated to our bespoke Curated Links service, we devised a well-structured link building strategy that utilized links from sites with a Referring Domain (RD) score of 20, all the way up to 1000+.

We recommended the following:

  • Curated Links Package 4 ($1,900)
    • 10x RD20-100 links
    • 9x RD100-250 links
    • 7x RD2050-500 links
    • 4x RD500+ links
  • 2x RD500+ Curated Links ($220)
  • 2x RD1000+ Curated Links ($400)

Package 4 offers an extensive and balanced range of links from different Referring Domains (RDs), ensuring we deliver links from pre-existing authoritative sites, whilst maintaining a natural and organic backlink profile. The additional RD500+ and RD1000+ Curated Links can then be used to build links that incorporate the keywords that have the highest relevance and traffic potential. This combination of Curated Links ensured we were building links that were guaranteed to have long-lasting results. 

The Strategy

We developed a comprehensive backlink strategy that made the most of our unique Curated Links service.

Over the course of 6 months, we conducted an initial CBD SEO audit to assess our client’s current backlink profile and keyword rankings, identified high-performing keywords that could be used as future link anchor text, and placed links within on websites relevant to the CBD industry. In addition, our dedicated Account Management team monitored the results we were generating and fine-tuned future link placements to ensure our clients got the most return on investment. 

Unlike traditional link building methods, our Curated Links service involves placing backlinks within relevant content that already exists and is indexed in Google. This approach had several key advantages that our CBD customers benefited from:

  1. Cost efficiency – Links are placed within relevant content that already exists and is indexed in Google, removing the need to create new blog posts and web pages. 
  2. Quick implementation – If you have a good working relationship with a webmaster, new links can be placed in a matter of days. 
  3. Quick results – It’s possible to start seeing results as soon as the links have been set live and the target webpage is re-indexed by Google. 

What sets Rhino Rank apart from other link building agencies is our commitment to quality, innovation, and expertise. Our goal is to build long-lasting partnerships with all our clients, building bespoke strategies that drive real, tangible results. By reviewing the results below, you’ll see that this is exactly what we did for this client. 

The Results

We are thrilled to announce our CBD client’s overall keyword rankings have increased by 377%!

As a result of their CBD website jumping up Google’s search result pages, our client has also witnessed a surge in their website traffic. With organic traffic alone increasing by 1,160%! Unsurprisingly, this boost in website traffic led to an increase in the number of online orders being placed.

At the end of the 6 months, we provided our client with a fully transparent report that outlined all of their link placement URLs. By reviewing this report, they could see exactly what type of links we were placing, and where they were being placed. They were so impressed that they decided to continue working with the Rhino Rank team for an additional 6 months, increasing their monthly budget to $3,000 to allow for more RD500+ and RD1000+ Curated Links to be placed. 

In conclusion, this case study highlights our client’s impressive success in the highly competitive CBD industry, which was made possible thanks to the tailor-made link building strategy which the team at Rhino Rank implemented. Curated Links are one of the most effective ways to boost a website’s online visibility and authority. We take pride in being a part of our client’s ongoing success story, and we look forward to continuing to work together.

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