Online Casino Achieves 930% Traffic Growth

More than 1.6 billion people gamble globally, with millions turning to online casinos every day. This huge demand makes the digital gambling space incredibly lucrative but also fiercely competitive. To stand out, casinos must prove their trustworthiness and authority to both players and search engines.

Google categorizes gambling websites as YMYL (Your Money or Your Life). That means online casinos must demonstrate authority, trust, and expertise before they are rewarded with rankings. To make things even harder, many website owners refuse to link to gambling sites, which makes building a strong backlink profile extremely challenging.

Our client, a US based online casino, was caught in this trap. Their site had only 3,500 monthly organic visitors and most of their target keywords were buried on page three or lower. Despite offering a fun experience for players, they were losing traffic and sign-ups to competitors with stronger backlink strategies.

At Rhino Rank, we specialise in link building gambling and casino sites. Over the years we’ve developed strong working relationships with bloggers, journalists, and site owners who allow casino backlinks on their sites. Meaning we were confident that we would be able to help our client grow their backlink profile and generate the organic traffic and client numbers they so desperately needed.

We started with a full SEO and backlink audit to understand where the casino stood and why competitors were outranking them. The problem was clear. Their backlink profile was too weak to signal the authority Google demands for YMYL industries like gambling.

With a monthly budget of $3,750, we designed a 9-month link building strategy using our Restricted Niche Curated Links service.

Each month included a blend of:

• x20 Restricted Niche Low – RD20-250 ($1,500)
• x15 Restricted Niche High – RD200+ ($2,250)

The lower-tier RD20-250 links provided a great foundation and helped establish a natural backlink profile. Whilst the higher-tier RD200+ links delivered the authority needed to move the casino’s most competitive keywords higher up the rankings. This balanced approach gave the site both diversity and authority, creating the foundation for rapid growth.

Over nine months, we rolled out a phased campaign designed to build authority safely and deliver sustainable growth.

In the early months, we focused on branded and generic anchors pointing to the casino’s homepage. Anchors such as “[Casino Name]” and “play online here” built a natural foundation of trust and resilience. This step was essential in a niche where over-optimisation can lead to penalties.

Once that foundation was in place, we shifted our attention to high-value transactional keywords that directly tied to player acquisition. For example, we secured placements targeting terms like “best online blackjack casino,” and “play roulette online.” These keywords brought in searchers actively looking to play, which meant that rising rankings quickly translated into new paying members.

To make sure our client was keeping pace with the competition, we conducted a detailed competitor backlink analysis. This revealed that rival casinos were winning authority through placements on established gambling blogs and entertainment sites. We not only matched these sources but secured stronger placements with higher authority domains, giving our client the edge needed to outrank them.

By the end of the campaign, the casino wasn’t just ranking, it was competing head-to-head with the biggest names in the industry on the exact terms that drive players to signup and deposit.

The results we achieved were extremely positive.

In just nine months, the casino’s organic traffic grew from 3,500 to over 36,000 monthly visitors, which is an impressive 930% percent increase.

Keyword rankings also increased, with page-one positions climbing by 183%, moving the casino from near invisibility to competing directly with industry leaders.

Over the course of the campaign, the casino saw a 386% increase in new members. What started as a push to grow traffic quickly became a driver of revenue, as more players signed up, deposited, and returned to play.

Impressed with the results, the casino extended their partnership with Rhino Rank. They continue to scale with Curated Links and are now trialling Guest Posts to diversify their profile and build even greater authority.

This case study proves that even in one of the most competitive industries, the right link building strategy can deliver game-changing results. By focusing on high-quality backlinks, niche-relevant placements, and data-driven execution, we helped this online casino achieve exponential traffic growth and turn visibility into revenue.

If you are an online casino or gambling brand looking to boost your search rankings, grow organic traffic, and attract more players, we are here to help. At Rhino Rank, we specialise in link building for gambling and casino websites, offering personalised outreach, authoritative placements, and proven strategies tailored to the gaming industry.

See how an established healthcare practice used our Curated Links and Guest Posts to grow their backlink portfolio, increase organic website traffic, and sit at the top of the search results for their most profitable keywords.