Our Links Are Trusted By 2,500+ SEO Agencies
Our Links Are Trusted By 2,500+ SEO Agencies
Rank Higher. Get More Clients. Grow Your Practice.
We’ve helped hundreds of law firms, attorneys, and legal professionals dominate search rankings, increase their visibility, and generate a steady stream of new clients through strategic link building.
And we want to do the same thing for YOU.
When people search for legal help, they rarely go past the first page of Google. So, if your firm isn’t ranking there, your competitors are likely winning the business instead.
This is where link building comes in.
Backlinks are still one of the most powerful ranking factors in Google’s algorithm, especially for law firms. When trustworthy, high-authority sites link to your law firm’s website, Google sees this as a sign that your content is credible and trustworthy. This leads to higher rankings, greater visibility, and more potential clients landing on your site.
Lawyers trust us because we deliver high-quality backlinks through 100% manual outreach. Helping them outrank competing law firms, attract more clients, and grow their legal practice with confidence.
Here’s what we achieved for one corporate law firm in just 6 months:
1,043% increase in organic traffic
560% more page one keyword rankings
43% revenue growth from qualified leads
Read the full case study to see exactly how we did it.
We offer three link building services designed specifically to grow your law firms search visibility and build domain authority.
Most Popular
100% natural, in-content backlinks placed in pre-existing, highly authoritative content.
Boost authority and topical relevance with guest posts written and published on real websites, owned by real people.
Strengthen and diversify your backlink profile with image-based links placed in authoritative content.
Our discounted pre-built packages are perfect for lawyers, attorneys, and legal teams looking to improve SEO on a budget.
In the legal industry, SEO (Search Engine Optimization) goes far beyond having a fast website and well-written content, it’s also about how search engines measure your law firm’s authority.
A key factor in building that authority is backlinks. High-quality backlinks act as virtual endorsements, signaling to Google that your firm is credible and trustworthy. The more authoritative links you earn, the higher your chances of ranking at the top of the SERPs (search engine results pages). This matters because 92% of people search for a lawyer online. So if your firm isn’t showing up on the first page of Google, you’re going to be losing out on a lot of potential clients.
That’s where outsourcing link building comes in. It’s one of the smartest, most scalable ways to improve your SEO. It’s cost-effective, time-efficient, and gives you instant access to SEO professionals who specialize in link building in the legal industry.
At Rhino Rank, we’ve developed three core services to strengthen your search performance. Curated Links and Visual Links build domain authority by placing your firm within established, trusted content. Meanwhile, our Guest Posts provide rich, contextual relevance tailored to your exact practice areas. When combined, these services deliver the perfect balance of authority and relevance, helping your law firm rise above the competition.
We specialize in SEO for lawyers and have deep experience with outreach in the legal industry. From personal injury attorneys to corporate law firms, we understand the language, challenges, and high standards that legal marketing demands.
Whether you’re managing your law firm’s SEO in-house or want expert help, we’ve got you covered.
You can choose your links, specify anchors, and manage placements directly from your dashboard. Or you can work with a dedicated account manager who can:
We offer competitive pricing and flexible packages to suit law firms of all sizes. So, whether you need a handful of links or a large ongoing campaign, we deliver ROI-friendly solutions.
Join the 200+ legal professionals who already work with Rhino Rank for link building.
Every order starts off with a comprehensive outreach process that ensures we only build links on real websites, owned by real people.
We start by researching your website, practice areas, and target keywords. Understanding your legal niche and competition helps us identify the best link opportunities for your firm.
Next, we find relevant websites that would be a good fit for your backlinks. This could include legal news sites, niche legal blogs, or even general business sites with law-related articles.
We reach out directly to website owners with a personalized pitch that highlights your legal expertise. Our outreach is always genuine, strategic, and built on real relationships.
Our team ensures your law firm is featured naturally, whether that means adding supplemental content or a new section within an existing article, depending on what fits best.
Finally, we deliver a comprehensive report of all acquired links. You’ll see exactly where your law firm is featured, perfect for tracking progress or sharing with your team or clients.
We operate a 100% customer satisfaction basis. So if you’re not happy with the links we place, we offer a no-questions-asked money-back guarantee.
Have questions about legal SEO or our link building services? You’re in the right place. Below, we’ve answered the most common questions law firms ask us.
When someone needs legal advice, their first step is usually a Google search. That’s where SEO comes in. By helping your law firm appear higher in search results, SEO makes it easier for potential clients to discover and trust you. With a strong SEO strategy, you’ll boost your firm's visibility, attract more qualified leads, and ultimately win more clients.
While core SEO principles still apply, law firm websites face unique challenges. They must achieve high visibility while maintaining professional credibility and meeting strict regulatory standards. That’s why every piece of content must be compliant and credible, and every backlink must come from a relevant, reputable source. At Rhino Rank, that’s exactly what we deliver.
Law firm SEO services can involve technical site fixes, local SEO, on-page content creation, and (most critically) link building.
At Rhino Rank, we focus on delivering high-quality, legal-relevant backlinks. Our outreach team secures placements on authoritative sites that align with your practice area and boost your domain authority in the eyes of search engines.
The cost of legal SEO can vary widely depending on your law firm’s goals, practice areas, and competition levels. But most firms should expect to invest anywhere from a few thousand dollars per month for smaller, local campaigns to tens of thousands for highly competitive national markets. Unlike paid ads, SEO is a long-term investment that compounds over time.
SEO is a long-term strategy, and law firms typically begin seeing measurable improvements in rankings and traffic within 3–6 months, depending on their competition and practice area. Link building accelerates this process by strengthening domain authority and trust signals.
While it’s possible, link building is time-intensive and requires strong webmaster relationships, strategic anchor text selection, and compliance with Google’s quality standards. Most law firms outsource link building because it saves time and ensures better results.
At Rhino Rank, we handle the entire process so you can focus on running your practice.
Absolutely. Whether you’re a solo attorney or part of a large practice, your clients will be searching for legal help online. Having good SEO ensures your firm is visible in these local searches, helping you compete with larger firms and consistently attract new clients.
