Our Links Are Trusted By 2,500+ SEO Agencies
Our Links Are Trusted By 2,500+ SEO Agencies
Rank Higher. Get More Trials. Grow Your Company.
We’ve helped SaaS startups and established companies in industries like CRM, fintech, and HR tech build authority, climb Google’s rankings, and drive a steady stream of qualified customers through strategic link building.
And now, we want to do the same for YOU.
To secure top rankings for SaaS keywords like “best project management software” or “top CRM platforms”, which are notoriously competitive and expensive, you need authority.
And to build that authority, you need backlinks.
Backlinks are still one of the strongest ranking signals in Google’s algorithm and are increasingly important for AI-powered recommendations. In fact, 66% of SaaS buyers start their search on Google before selecting a company to partner with. By building links from credible, high-authority websites, you signal to both Google and AI-driven tools that your product is trustworthy and worth recommending.
The result? Higher rankings, more visibility, increased trial signups, and consistent month-on-month growth.
SaaS companies trust Rhino Rank because all of our backlinks are secured through 100% manual outreach to real websites, with placements designed to build topical authority in their specific SaaS niche.
Here’s what we achieved for one FinTech startup in just 12 months:
374% increase in organic traffic
16 page-one rankings for money keywords
65% revenue growth compared to the previous year
Read the full case study to see exactly how we did it.
We offer three link building services designed to grow your SaaS company’s visibility, build domain authority, reach new audiences, and drive trial signups.
Most Popular
100% natural, in-content backlinks placed in pre-existing, highly authoritative content.
Boost authority and topical relevance with guest posts written and published on real websites, owned by real people.
Strengthen and diversify your backlink profile with image-based links placed in authoritative content.
Our pre-built packages are perfect for SaaS companies of all sizes looking to improve SEO on a budget.
The SaaS industry is one of the fastest-growing markets in the world, with global spend projected to reach $282 billion by 2027. But with thousands of software solutions competing for attention, standing out online has never been harder. If your brand isn’t visible where prospects are searching (on Google and in AI-driven search tools) even the best product can go unnoticed.
That’s why good SEO is essential. But SaaS SEO isn’t just about fast-loading pages or polished feature descriptions. Real growth comes from building authority, the kind of authority that helps you rank for high-intent queries like “best HR software”, “CRM alternatives”, or “top project management platforms.” These are the searches made by people who are actively looking for a solution and are ready to buy.
And backlinks are the cornerstone of that authority. Each high-quality backlink acts like a virtual “vote of confidence”, signaling to Google and AI systems that your brand is credible and worth recommending. The stronger your backlink profile, the more visible you’ll be in competitive searches, which will then translate into more trial signups, pipeline growth, and recurring revenue.
Buy building these type of links takes time, money and resources most companies don’t have in-house. That’s why many SaaS companies choose to outsource link building. It’s cost-effective, scalable, and gives you access to specialists who understand the nuances of growing SaaS companies. At Rhino Rank, we’ve developed three core services designed to strengthen your search performance. Our Curated Links and Visual Links build scalable authority and trust signals, while our Guest Posts drive topical relevance and keyword visibility. When combined, these strategies create a holistic backlink profile that fuels sustainable, long-term SaaS growth.
We build link strategies designed for SaaS companies that need to scale fast. From boosting authority for competitive searches like “best [software type]” and “[software] alternatives” to strengthening the visibility of your product and comparison pages.
Whether you’re managing SEO in-house or need expert help, we’ve got you covered.
You can manage your own links directly through our dashboard, choose anchors, track placements, and reorder with ease. Or work with a dedicated account manager who can:
We offer flexible pricing designed for SaaS companies of every size. From early-stage startups and niche SaaS platforms to enterprise-level software companies, our solutions are built to scale with your growth goals.
Join 900+ SaaS companies already working with Rhino Rank to scale both their organic and AI search rankings.
Every SaaS backlink order follows a proven outreach process designed to secure placements that build authority, improve visibility, and generate real growth for your software business.
We start by analyzing your SaaS niche, service pages, and key competitors. This allows us to identify the pages that matter most to your growth and uncover the strongest opportunities to direct authority where it will make the biggest impact.
Next, we source authoritative sites that align with your SaaS industry and audience. Each placement is chosen for contextual relevance, ensuring your backlinks feel natural while driving meaningful ranking power.
Our outreach team contacts site owners with tailored pitches, focusing on building genuine relationships. This personal approach results in quality placements that last, rather than quick wins that fade over time.
Once approved, we place your link in a natural, value-driven way. That might mean adding supporting content to existing articles for backlink placements, or creating bespoke guest posts written specifically around your product and niche.
After your links go live, we provide a clear, white-label report detailing every placement. You’ll see exactly where your links appear and the authority they deliver, giving you full transparency and measurable results.
We operate a 100% customer satisfaction basis. So if you’re not happy with the links we place, we offer a no-questions-asked money-back guarantee.
Have questions about SaaS SEO or our link building services? You’re in the right place. Below, we’ve answered the most common questions SaaS companies ask us.
SaaS SEO is the process of optimizing a software company’s website to increase visibility, attract qualified traffic, and support recurring revenue growth. Unlike traditional SEO, it emphasizes ranking for highly competitive keywords, scaling long-term authority, and aligning with subscription-based business models. With most buyers starting their journey on Google or AI-powered search tools, SaaS SEO ensures software brands are discovered at the critical moments in the buyer journey.
Common mistakes include chasing overly broad keywords, creating duplicate content that causes keyword cannibalization, and ignoring technical issues like broken links or poor site speed. Addressing these challenges is essential for building sustainable domain authority and rankings.
Backlinks remain one of the strongest ranking factors in SaaS SEO. Building backlinks from authoritative websites boosts domain authority, improves credibility, and strengthens rankings across high-value keywords.
At Rhino Rank, we specialize in delivering high-quality, software-relevant backlinks through genuine outreach. By securing placements on sites aligned with your services, we boost your domain authority and give search engines every reason to rank you higher.
On-page SEO focuses on optimizing titles, meta descriptions, headings, and URLs while improving internal linking, content hierarchy, and schema markup. Regular content updates maintain relevance and visibility in competitive SaaS markets.
Competitor analysis uncovers keyword gaps, backlink opportunities, and proven content strategies within the SaaS niche. Benchmarking against top players highlights where differentiation is possible, enabling brands to outperform competitors and capture additional market share.
Effective keyword research balances intent across the sales funnel: informational queries for awareness, commercial searches for evaluation, and transactional terms for conversion. Long-tail and problem-solution keywords often yield faster wins while strengthening topical authority.
Successful SaaS content aligns with the buyer journey and combines thought leadership, product-led content, and use-case articles. A pillar-and-cluster model supported by keyword research ensures content ranks effectively, builds authority, and generates qualified traffic.
Technical SEO ensures SaaS websites are fast, mobile-friendly, secure, and crawlable. Optimizing site architecture, resolving indexing issues, and monitoring core web vitals prevents technical barriers from limiting search performance.
Good SEO increases inbound marketing, reduces reliance on paid acquisition, and strengthens content, social, and email campaigns. By driving consistent organic visibility, SEO acts as the foundation of a scalable, omnichannel SaaS growth strategy.
In-house teams provide product expertise and control, while agencies offer scalability, publisher relationships, and specialized knowledge. Many SaaS companies adopt a hybrid approach, maintaining internal strategy while outsourcing link building to trusted partners.
Key performance indicators include organic traffic growth, keyword rankings, trial signups, and conversions. Tools such as Google Analytics 4, Search Console, and rank trackers provide actionable insights, ensuring SEO efforts are directly tied to ROI.
