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Enter your domain below to instantly evaluate your website’s DA (according to Moz) and DR (according to Ahrefs).
Enter your domain below to check your Domain Authority (DA) and Domain Rating (DR)
Check The DA and DR Of Your Website
Use your exact domain - www and non-www versions have different metrics
The most effective way to improve your Domain Authority (DA) and Domain Rating (DR) is through a strategic link building service. High-quality, authoritative backlinks are the main driver of improvement for both metrics
Rhino Rank specializes in securing authoritative links on real websites owned by real people – not PBNs or link farms. This approach drives actual SEO rankings while naturally improving your DA and DR.
Simply input your domain or competitor URLs into our domain authority checker
See your chosen website's Domain Authority (DA) and Domain Rating (DR).
Build links and improve your on-page SEO to boost your Domain Authority (DA) and Domain Rating (DR).
Whilst Domain Authority (DA) & Domain Rating (DR) are not a direct ranking factor, they are still important SEO metrics and provide valuable insights into a website’s strength and ranking potential.
Domain Authority (DA), developed by Moz, offers a broader view of a site’s ability to rank by evaluating backlink quality, quantity, and relevance, along with factors like website structure. Whereas Domain Rating (DR), from Ahrefs, focuses specifically on the quality and number of unique referring domains, measuring the strength of a site’s backlink profile.
These metrics are particularly valuable for benchmarking and competitor analysis. By comparing your DA and DR scores to those of your competitors, you can identify gaps in your SEO strategy and areas where you need to improve, like earning higher-quality backlinks or optimizing content. High DA and DR scores signal greater site authority, which, while not directly influencing rankings, often correlates with increased trust and better search performance.
Understanding Domain Authority (DA) and Domain Rating (DR) has never been so easy.
Domain Authority (DA) is a metric by Moz designed to predict how well a website might rank in search engine results.
It’s scored from 1 to 100, the higher the number, the greater the site's expected ranking strength.
This assessment is based on many factors tied to your link profile, such as how many unique websites point to yours, the trustworthiness and authority of those sites, your site’s age, and organic link patterns. Moz uses complex algorithms that regularly recalculate DA as the web evolves.
Domain Authority (DA) is calculated by combining multiple elements, primarily focused on links, such as:
- Total and unique links pointing to your site
- The credibility of those linking websites
- Historical link patterns and site signals
- Technical site elements like speed and structure
- And even the overall presence of your site’s keywords
It’s important to note that DA updates dynamically, a site’s score can change as new external backlinks are found, old ones disappear, or competitors improve their own profiles
Domain Rating (DR), developed by Ahrefs, is a numeric value from 0 to 100 that captures the overall strength of a website’s backlink profile.
Unlike DA, DR’s calculation focuses entirely on the number and quality of unique external sites linking to your domain, as well as the authority of those sites and the distribution of their outbound links.
Domain Rating (DR) mainly by assessing the quantity and authority of all unique domains that link to your site, focusing on:
- How many unique, external domains link to your website
- The relative strength or “authority” of those linking domains
- How many other sites those referring domains link to (to help weight the impact)
- General link diversity and context
Ahrefs’ web crawler continually updates DR scores in near real-time as new linking patterns emerge.
Ahrefs’ Domain Rating (DR) and Moz’s Domain Authority (DA) have very similar goals: to evaluating a website's authority. But they use distinct methods and data sources.
DA blends a wide variety of trust signals and can be better for assessing overall site credibility, especially for content-driven sites.
DR focuses specifically on pure backlink strength and is preferred for competitive link building and outreach.
Neither score is “better”; the right one depends on whether you want a holistic site evaluation (DA) or direct backlink power analysis (DR).
Both Ahrefs’ Domain Rating (DR) and Moz’s Domain Authority (DA) help measure how solid your site’s backlink profile is compared to others.
- 0<30 signals new or under-optimized sites. - 30–50 are typical for established businesses. - 50–70 suggests strong competitive capability. - 70+ are rare and usually reflect industry leaders or highly authoritative sources. But what counts as a "good" score? Well, a “good” scores are always relative. What’s impressive in one niche may be average in another, so always benchmark against direct competitors
You should check your Domain Authority (DA) and Domain Rating (DR) using a reliable website authority checker about once a month, since Moz and Ahrefs update these metrics monthly and changes are usually gradual.
Monthly monitoring helps you spot meaningful trends and understand your current domain authority score, without worrying about short-term dips or spikes.
To increase your Domain Authority (DA) and Domain Rating (DR) scores, focus on growing the number of unique referring domains, avoid spammy links, and ensure your technical SEO and user experience are robust.
Buying backlinks can therefore be a strategic way to boost your DA and DR scores. At Rhino Rank, we offer genuine link building solutions by placing your links on relevant, authoritative sites with real traffic and strong domain authority. This kind of curated link buying can help increase your site's backlink profile strength faster than organic methods alone.
