Cybersecurity Firm Achieves 362% Traffic Growth

The global cybersecurity market was valued at $193.7 billion in 2024 and continues to grow rapidly, projected to rise by over 13% in 2025. From global antivirus providers to enterprise cloud security platforms, the industry is dominated by international giants with deep budgets and long-established authority.

Our client, a new cybersecurity provider specializing in penetration testing and cloud security software, was struggling to get their services in front of the right audience. Despite having a technically strong website filled with well-written guides, they suffered from limited visibility for core service pages and had no ranked keywords for their primary services, despite operating in high-demand areas.

They knew that to compete with established leaders for high-value transactional keywords like “penetration testing services” and “cloud security software” they needed a tailored link building campaign to establish authority, improve rankings, and capture inbound leads. 

In order to see why the website wasn’t ranking, we conducted a detailed SEO and backlink audit. This confirmed that while the client’s site had strong technical foundations, it lacked the backlinks necessary to build topical authority. 

To fix this, we designed a bespoke link building strategy that focused on directing authority to the homepage and key service pages. The goal was to increase their overall domain authority and get their services pages ranking on Google SERPs.

Curated Links: Contextual backlinks were added to existing, high-quality content on tech and cybersecurity websites, boosting the sites topical authority.

• Curated Links Package 1 ($550): 8 links
  • 4x RD20-100 links
  • 2x RD100-250 links
  • 1x RD250-500 links
  • 1x RD500+ links

Visual Links: As the client had virtually no backlink profile, these image links were placed in relevant industry blogs. his added diversity to their link profile and ensured growth appeared natural and organic.

• 2x RD20-100 links ($110)
• 2x RD100-250 links ($160)

With an average monthly budget of $800, this strategy gave the client the robust backlink foundation they were missing.

This campaign was rolled out over 12 months in three clear phases, managed by a dedicated account manager to ensure steady growth and risk-free scaling:

• Months 1–3: Laying the Foundation:

  At the start of the campaign, our priority was to establish a strong foundation for the site’s authority. We focused on branded anchor links directed mainly to the homepage, helping Google recognize the business as a credible and legitimate business in the cybersecurity space. This stage was all about building trust and setting the groundwork that would allow us to safely target more competitive service pages later on.

• Months 4–6: Introducing Targeted Links:

  Once the foundation was in place and domain authority began to grow, we started to build links aimed directly at the client’s key service pages. This mix of brand-focused and targeted placements started to push rankings upward, especially for mid-level competition keywords. It was during this phase that the website first began to see noticeable improvements in visibility.

• Months 7–12: Aggressive Growth:

  With the website gaining traction, we moved into the growth phase. Here, the strategy became more assertive. We started to use the higher grade links for the sites service pages, rather than the homepage, and carefully introducing keyword-rich anchors. This is where the real growth started, organic traffic increased and the client began securing page-one rankings for their highest-value keywords.

This phased approach ensured the client’s backlink profile remained natural, diversified, and sustainable, while consistently pushing high-value keywords up the SERPs.

After 12 months of targeted link building, the cybersecurity firm achieved fantastic growth.

Organic traffic increased by 362%, climbing steadily throughout the campaign with the steepest growth beginning around month 6.

Page-one keyword rankings grew by 222%, with the client now securing top 3 positions for high-intent phrases like “penetration testing services” and “cloud security software near me.”

But most importantly, lead volume more than doubled, with demo and consultation requests directly attributed to the increase in search visibility.

Overall, the campaign provided a clear and measurable ROI, demonstrating that even in one of the most competitive industries a well-structured link building campaign can drive significant business growth.