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Enter your domain below to instantly evaluate your website’s DA (according to Moz) and DR (according to Ahrefs).
Enter your domain below to check your Domain Authority (DA) and Domain Rating (DR)
Check The DA and DR Of Your Website
Use your exact domain - www and non-www versions have different metrics
The most effective way to improve your Domain Authority (DA) and Domain Rating (DR) is through a strategic link building service. High-quality, authoritative backlinks are the main driver of improvement for both metrics
Rhino Rank specializes in securing authoritative links on real websites owned by real people – not PBNs or link farms. This approach drives actual SEO rankings while naturally improving your DA and DR.
Simply input your domain or competitor URLs into our domain authority checker
See your chosen website's Domain Authority (DA) and Domain Rating (DR).
Build links and improve your on-page SEO to boost your Domain Authority (DA) and Domain Rating (DR).
Whilst Domain Authority (DA) & Domain Rating (DR) are not a direct ranking factor, they are still important SEO metrics and provide valuable insights into a website’s strength and ranking potential.
Domain Authority (DA), developed by Moz, offers a broader view of a site’s ability to rank by evaluating backlink quality, quantity, and relevance, along with factors like website structure. Whereas Domain Rating (DR), from Ahrefs, focuses specifically on the quality and number of unique referring domains, measuring the strength of a site’s backlink profile.
These metrics are particularly valuable for benchmarking and competitor analysis. By comparing your DA and DR scores to those of your competitors, you can identify gaps in your SEO strategy and areas where you need to improve, like earning higher-quality backlinks or optimizing content. High DA and DR scores signal greater site authority, which, while not directly influencing rankings, often correlates with increased trust and better search performance.
Understanding Domain Authority (DA) and Domain Rating (DR) has never been so easy.
Moz's Domain Authority (DA) predicts how well a website will rank in search engine results (SERPs) on a scale of 0 to 100. The higher the DA score, the stronger the site’s expected ranking potential.
DA considers factors like the number of linking domains, their authority, your site’s age, and overall link patterns. It is particularly useful for assessing a website’s overall SEO potential, helps benchmark your site against competitor.
Beyond measuring ranking potential, DA also helps guiding SEO audits, prioritizing content optimization, and evaluating long-term brand credibility before forming partnerships or collaborations. Monitoring DA helps ensure your site maintains a strong, trusted presence online.
Domain Authority (DA) is calculated by 40 key SEO factors, primarily focusing on backlink quality, such as:
- Total and unique links pointing to your site
- The credibility of those linking websites
- Historical link patterns and site signals
- Technical site elements like speed and structure
- And even the overall presence of your site’s keywords
It’s important to note that DA updates dynamically, a site’s score can change as new external backlinks are found, old ones disappear, or competitors improve their own profiles
Ahrefs' Domain Rating (DR) measures the strength of a website’s backlink profile on a scale of 0 to 100. The higher the DR score, the stronger the websites backlink authority.
Unlike DA, DR focuses specifically on the number and quality of unique external sites linking to your domain, the authority of those sites, and the distribution of their outbound links. This makes DR a precise measure of backlink strength and trustworthiness.
DR scores also have practical applications in SEO. They can be used to vet link prospects, identify valuable link outreach opportunities, evaluate guest posting sites, and guide client prospecting. Using DR strategically helps strengthen your backlink profile and improve search visibility.
Domain Rating (DR) mainly by assessing the quantity and authority of all unique domains that link to your site, focusing on:
- How many unique, external domains link to your website
- The relative strength or “authority” of those linking domains
- How many other sites those referring domains link to
- General link diversity and context
Ahrefs’ web crawler continually updates DR scores in near real-time as new linking patterns emerge, meaning it's a great way to spot link building opportunities and compare yourself to your competitors.
Moz’s Domain Authority (DA) and Ahrefs’ Domain Rating (DR) have very similar goals: to evaluating a website's authority. But they use distinct methods and data sources.
DA evaluates a website’s ability to rank in Google. It takes into account a wide range of factors, including the age of the domain, the size of the site, and the size and quality of your link profile.
In comparison, DR focuses specifically on your backlink profile strength, assessing the quality and quantity of the links pointing to your website.
Neither score is “better”; the right one depends on whether you want a holistic site evaluation (DA) or direct backlink power analysis (DR).
You should check your Domain Authority (DA) and Domain Rating (DR) using a reliable website authority checker about once a month, since Moz and Ahrefs update these metrics monthly and changes are usually gradual.
Monthly monitoring helps you spot meaningful trends and understand your current domain authority score, without worrying about short-term dips or spikes.
Both Moz’s Domain Authority (DA) and Ahrefs’ Domain Rating (DR) help measure how solid your site’s backlink profile is compared to others.
But what counts as a "good" score?
- 0-30: Low (new site or needs improvement)
- 30-50: Average (well established website)
- 50-70: Strong (competitive and well-established website)
- 70+: Elite (top-performing website)
The truth is, a “good” scores are always relative. What’s impressive in one niche may be average in another, so always benchmark against direct competitors.
If you want to improve your current DA/DR score, make sure to focus on building a stronger link profile, create and optimize your content, and fix and technical SEO issues on your website.
To improve your DA score, focus on earning high-quality backlinks (e.g., guest posting), publishing valuable content (e.g., guides or blogs), optimizing on-page SEO (e.g., meta tags and site speed), and strengthening internal links (e.g., connecting related blog posts).
To improve your DR score, focus on acquiring backlinks from reputable sites (e.g., industry blogs), increasing referring domains (e.g., curated links), creating shareable content (e.g., infographics), and building relationships for link opportunities (e.g., collaborations).
Buying backlinks can therefore be a strategic way to boost your DA and DR scores. At Rhino Rank, we offer genuine link building solutions by placing your links on relevant, authoritative sites with real traffic and strong domain authority. This kind of curated link buying can help increase your site's backlink profile strength faster than organic methods alone.
