Pet Shop Link Building Case Study

There are almost 18,000 pet stores in the US, so standing out is no small task. Especially for growing brands trying to compete with well-known household names. 

Our client, a premium pet care company offering high-quality pet food and grooming products, had already built a strong social media presence. So, their next goal was to expand reach through organic search, with a strategy that matched their visually-driven, consumer-focused identity.

That’s where Rhino Rank came in. Our Visual Links offered the perfect solution, as they combined the authority of a traditional link building camping with engaging, brand-aligned visuals designed to resonate with pet owners. Their goal was clear: increase search visibility, connect with more pet lovers, and strengthen their position as a leading voice in pet care.

To help them reach these goals, we created a Visual Links campaign aimed at securing high-quality, image-based backlinks from websites in the pet care and lifestyle industries.

With a monthly budget of $500, we implemented the following link placement strategy:

Visual Links Custom Package

• 4x RD 20-100 ($180)
• 2x RD 100-250 ($130)
• 1x RD 250-500 ($75)
• 1x RD 500+ ($95)

We secured placements on well-known pet blogs and veterinary platforms, which had an active pet-owner audiences. Each visual was thoughtfully created to blend naturally with the host content, offering real value to readers while reinforcing the client’s brand message.

Before launching the campaign, we conducted in-depth research to identify valuable keywords that matched user search intent and the client’s product offerings. This included product-specific terms, pet health keywords, and high-volume, purchase-ready queries.

Every image link was secured with a mix of branded and long-tail keyword-optimized alt text, enhancing SEO impact and enabling them to perform similarly to traditional text links. This allowed us to diversify the client’s backlink profile while still generating real SEO value.

Careful attention was also given to link placement, with every image link being published on a niche-relevant site with an active audience of pet owners. Through manual outreach and quality checks, we ensured all placements met high editorial standards and would contribute meaningfully to the client’s domain authority.

Six months into the campaign, the results were nothing short of impressive.

The client experienced a 340% increase in organic traffic alongside a 188% increase in transactional keyword rankings. This led to a significant rise in product inquiries and online purchases, showing that the campaign not only improved visibility but also brought in more engaged, purchase-ready visitors.

With this momentum, we’re excited to continue the partnership into the next phase and see what additional growth we can achieve as we approach the 12-month milestone.